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The Marketing–Finance Divide Is About Proof of Performance, Not Priorities
New Bain and Google research finds that companies with strong CMO–CFO relationships are roughly 1.5 times more likely to be market share and revenue growth leaders in their sectors than those with weak ones.
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Servizi Finanziari
How AI Rewrites the Rules of Brand Discoverability in Banking
AI assistants are shaping customers’ perception and decisions, forcing banks to rethink how their brands and products are discovered, compared, and purchased.
Brief
Beni di Largo Consumo
Rewiring Demand Generation in the Age of AI Agents
When consumers delegate shopping to AI, brands must win the algorithm or disappear from consideration.
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Beni di Largo Consumo
Synthetic Customers Earn Their Stripes
AI-generated buyers are already shaping real product and marketing decisions.
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