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      Event

      Bain + SXSW

      Bain + SXSW

      How will we live, work, socialize, and care for one another in the future—and how will that impact consumer behavior? By probing these questions, Bain’s Consumer Lab helps retailers take the pulse of their customers and gain a deeper understanding of their evolving needs.

      This is the launch point for Beyond Today's Trends: Future Consumer Economies at SXSW. Consumer Lab leader Leah Johns and Joëlle de Montgolfier, Executive Vice President of the Retail and Consumer Products practices, will take the audience on a high-energy ride to 2035 and beyond with groundbreaking research that illuminates future consumers.

      Join us for this peek into the future on March 12 at 10 a.m. CT.

      Our Leadership

      Headshot of Joelle De Montgolfier

      Joëlle de Montgolfier Practice Executive Vice President Paris

      Headshot of Leah Johns

      Leah Johns Practice Director, Global Consumer Lab Lisbon

      Join us in Austin

      Email our team to request an invitation to Bain's SXSW reception on March 12.

      Connect with us

      Insights

      Insights

      Beni di Largo Consumo
      US Consumer Health Update
      Consumers at every income level entered the year on weaker footing, with the downside risks continuing to grow.
      Snap Chart
      Beni di Largo Consumo
      Retailers Have a Secret Weapon in AI-Powered Shopping: Trust
      US consumers would be more comfortable with AI buying on their behalf if a familiar retailer were involved.
      Powered by the Global Consumer Lab
      Beni di Largo Consumo
      How US Consumers Are Adopting Generative AI
      Daily use of gen AI is becoming routine, but some mistrust lingers.
      Powered by the Global Consumer Lab
      Agentic AI in Retail: How Autonomous Shopping Is Redefining the Customer Journey
      As agentic AI transforms retail economics, industry leaders will compete for shoppers and agents alike.
      Retail Holiday Newsletter
      Beni di Largo Consumo
      How Tariffs Are Shaping US Consumer Behavior
      Pricing fears have eased a little, but more shoppers say they are accelerating purchases.
      Snap Chart
      Beni di Largo Consumo
      Where Grocery Price Inflation Is Causing the Most Shopper Stress
      Here’s who’s feeling the strain in the US and Europe, and how they’re dealing with the sticker shock.
      Powered by the Global Consumer Lab
      Beni di Largo Consumo
      Tariffs and the US Consumer: Where to Focus Amid the Noise
      Executive teams should track the factors that directly influence whether people spend—or not.
      Brief
      Beni di Largo Consumo
      The Holdouts for Dining Together at Home
      Our latest survey shows where the household dinner habit is strongest in the US and Europe.
      Powered by the Global Consumer Lab
      Beni di Largo Consumo
      How the Work from Home Trend Varies by Income and Weekday
      Highly paid Americans and Europeans are more likely to work remotely, particularly on Fridays.
      Powered by the Global Consumer Lab

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