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Bain experts explain how brands can leverage third-party e-commerce platforms and direct-to-consumer channels to capture short-term demand fluctuations as well as longer-term structural shifts in purchasing behavior.
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Coronavirus
As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.