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      LiveMint.com

      Leapfrogging the World with Frugal Innovation

      Leapfrogging the World with Frugal Innovation

      Like its route to growth, India's path to innovation will probably differ from those of the West.

      Di Nikhil Prasad Ojha and Dinkar Ayilavarapu

      • Tempo di lettura min.

      Article

      Leapfrogging the World with Frugal Innovation
      en

      This article originally appeared on Livemint.

      On the surface, India is not an innovation economy. We have too few patents for a country of our size and very few globally path-breaking products have been invented here. We lack a tradition of people starting businesses which go on to undermine the business models of big companies, and we haven't invented many new industries (with the notable exception of information technology or IT Services). Even the current e-commerce wave is a derivative of what has happened in the West, and in some ways has significantly lagged behind other parts of the world.

      This lack of innovation is part inevitable and part ironic given the ubiquity of jugaad—improvised, flexible solutions that offer a low-cost, quick, and creative fix to local problems. Jugaad in itself is quite innovative, in a narrow sense of the word. But this paradox is not unique to India; it is a wider emerging market phenomenon. Given the institutional vacuum and resource constraints that most emerging markets operate in, it is natural that most have their own version of jugaad, right down to a unique word for it—Brazilians call it gambiarra, the Chinese call it zizhu chuangxin, and Kenyans, jua kali.

      Innovation is the rich world’s game. Developing new products that can scale takes significant investments in cash, talent, and other resources which our companies can’t afford; sizeable public investment in pure science and higher education which we haven’t made; and easily available capital for entrepreneurs and companies which we have always been lacking.

      Will we have to get rich before we get innovative? Or do we innovate along dimensions traditionally unexplored by the Western world?

      Read the full article at Livemint.

      Nikhil Prasad Ojha is a partner with Bain & Company and the co-editor of the Mint-Bain series on 25 Years of Reforms. Dinkar Ayilavarapu is a partner in the firm and a key member of Bain’s Technology, Media and Telecommunications (TMT) practice in the Asia-Pacific region.

      Autori
      • Headshot of Nikhil Prasad Ojha
        Nikhil Prasad Ojha
        Partner, Mumbai
      • Dinkar Ayilavarapu
        Former Partner, New Delhi
      Contattaci
      Industry collegate
      • Beni di Largo Consumo
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      Cracking the code of innovation

      Successful innovators combine creativity and imagination with business and analysis at every phase of product development.

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      Except for a blip during the recession years, corporate India has been bullish on outbound M&A deals since liberalization.

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      Exploring AI for Packaging Circularity

      AI is already creating value across the packaging lifecycle, from optimising design and reducing material use to improving sorting and traceability.

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      Insurgent Q&A: Chomps Cofounder Rashid Ali

      “Our retail expansion story isn’t about taking share—it’s about growing the category.”

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      How AI Is Starting to Transform Circular Packaging

      There are 15 AI use cases companies across the value chain can use today to accelerate circularity.

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      First published in giugno 2016
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