Joanna Lu is an expert partner in our global Consumer Products practice, based in Shanghai.
With more than two decades of global marketing leadership experience, Joanna has a proven record of consistently creating brand and business value, particularly through strategic growth transformation, innovation, and digital capability-building. She is also passionate about developing talent and building world-class marketing teams.
Throughout her career, Joanna has led and advised consumer products brands and their marketing teams, as well as key Digital giants. She has direct professional experience across the United States and Asia-Pacific, especially China and South Korea.
She recently served as the Greater China and Korea CMO of The Coca-Cola Company. Under her leadership, the $7 billion business delivered high-single-digit growth, became the No.1 global growth engine, and won 3 TCCC global innovation awards and multiple marketing awards, including the 2019 Effie Gold award.
Prior to joining Coca-Cola, Joanna held a variety of marketing leadership positions at Unilever.
She was named one of Campaign APAC's "Most Influential CMOs" in 2018 and one of AdAge China's "Women to Watch" in 2014.
She holds an MBA and a B.A. in Biophysics from Fudan University.
- “How to Behave Like a Chinese Brand,” Brief, 5. April 2022