Financial Times

Why pushy car salesmen are biting the dust

Why pushy car salesmen are biting the dust

Luxury malls are the new hotspot for automobile shoppers

  • giugno 23, 2021
  • Tempo di lettura min.

Financial Times

Why pushy car salesmen are biting the dust

Yet the rising popularity of electric vehicles has thrown a wrench in the process because shoppers know so much less. While more than 85 per cent of US and German car buyers had preferred brands, the figure fell to 40 per cent among those looking for EVs, the Bain survey found. “There is a huge opportunity for automakers and dealers to win a lot of new customers,” says Bain’s Eric Zayer.

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