Press release

Bain & Company and Nielsen Global Connect launch commercial alliance

Bain & Company and Nielsen Global Connect launch commercial alliance

Combination of Nielsen’s advanced data analytics and Bain & Company’s market-leading consulting expertise will allow consumer packaged goods companies and their retailers to improve commercial outcomes

  • novembre 12, 2020
  • Tempo di lettura min.

Press release

Bain & Company and Nielsen Global Connect launch commercial alliance

Boston, MA – November 12, 2020 – Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing, promotions, assortment optimization and customer planning.

One of the biggest challenges within the consumer goods industry today is harnessing big data, and using it to optimize business performance in a way that creates sustainable value for consumer goods companies and their retailers.

This alliance brings together Bain & Company’s market-leading consulting expertise and Nielsen’s data analytics to help consumer goods companies better understand their customers and maximize their commercial capabilities.

“Combining Nielsen’s data analytics and tools and Bain & Company’s approach to commercial excellence will allow our consumer goods clients to grow the profit pool, working jointly with their retailers to achieve the best possible outcomes for both parties,” said Laure Maddens, partner in Bain & Company’s Consumer Products practice.

"This collaboration combines our granular data and proven predictive analytical models with Bain's excellence in consultancy to enable CPG companies to get ahead of the curve when it comes to their ability to draw insights from big data," said Richard Cook, Chief Operating Officer, Intelligent Analytics Unit, Nielsen Global Connect.

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A proposito di Bain & Company

Bain & Company è l’azienda di consulenza a cui i business leader globali si rivolgono quando vogliono  ottenere  risultati.  Bain  fornisce  consulenza  ai  clienti  su  private  equity,  fusioni  e acquisizioni, operation, beni di largo consumo e retail, marketing, digital transformation e strategia, IT e advanced analytics, sviluppando informazioni e dati sulle quali i clienti possono fare  affidamento  e  trasferendo  competenze  che  permettono  di  radicare  il  cambiamento. Fondata nel 1973, Bain ha 63 uffici in 38 paesi e in Italia celebra quest’anno il trentrennale. Lasua  approfondita  competenza  e  il  suo  portafoglio  di  clienti  si  estendono  a  ogni  settore industriale ed economico e in Italia la rendono leader di mercato. Per maggiori informazioni: www.bain.it. Seguiteci su Twitter @Bain_Italia @BainAlerts.

About Nielsen Holdings

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.