Press release

Bain & Company and Nielsen Global Connect launch commercial alliance

Bain & Company and Nielsen Global Connect launch commercial alliance

Combination of Nielsen’s advanced data analytics and Bain & Company’s market-leading consulting expertise will allow consumer packaged goods companies and their retailers to improve commercial outcomes

  • 2020年11月12日
  • min read

Press release

Bain & Company and Nielsen Global Connect launch commercial alliance

Boston, MA – November 12, 2020 – Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing, promotions, assortment optimization and customer planning.

One of the biggest challenges within the consumer goods industry today is harnessing big data, and using it to optimize business performance in a way that creates sustainable value for consumer goods companies and their retailers.

This alliance brings together Bain & Company’s market-leading consulting expertise and Nielsen’s data analytics to help consumer goods companies better understand their customers and maximize their commercial capabilities.

“Combining Nielsen’s data analytics and tools and Bain & Company’s approach to commercial excellence will allow our consumer goods clients to grow the profit pool, working jointly with their retailers to achieve the best possible outcomes for both parties,” said Laure Maddens, partner in Bain & Company’s Consumer Products practice.

"This collaboration combines our granular data and proven predictive analytical models with Bain's excellence in consultancy to enable CPG companies to get ahead of the curve when it comes to their ability to draw insights from big data," said Richard Cook, Chief Operating Officer, Intelligent Analytics Unit, Nielsen Global Connect.

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ベイン・アンド・カンパニーについて

 ベイン・アンド・カンパニーは、未来を切り開き、変革を起こそうとしている世界のビジネス・リーダーを支援しているコンサルティングファームです。1973年の創設以来、クライアントの成功をベインの成功指標とし、世界38か国63拠点のネットワークを展開しています。クライアントが厳しい競争環境の中でも成長し続け、クライアントと共通の目標に向かって「結果」を出せるように支援しています。ベインのクライアントの株価は市場平均に対し約4倍のパフォーマンスを達成しており、私たちは持続可能で優れた結果をより早く提供するために、様々な業界や経営テーマにおける知識を統合し、外部の厳選されたデジタル企業等とも提携しながらクライアントごとにカスタマイズしたコンサルティング活動を行っています。

商号  : ベイン・アンド・カンパニー・ジャパン・インコーポレイテッド
代表者 : 奥野 慎太郎(日本における代表)
所在地 : 東京都港区赤坂9-7-1 ミッドタウン・タワー8階
URL   : https://www.bain.co.jp

About Nielsen Holdings

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.