WASHINGTON – April 7, 2022 – Bain & Company announced today that Kunal Mehta has joined the firm as an expert partner in its Customer Strategy & Marketing practice. Kunal, who previously served as a private equity operating principal and operations executive, will join the firm’s leadership team to expand its client offerings with a focus on ways novel analytics can accelerate Bain clients’ go-to-market capabilities.
“Go-to-market excellence is the linchpin of any successful B2B business strategy,” said Mark Kovac, head of Bain & Company’s global Commercial Excellence practice. “Kunal has deep experience working with sales and marketing organizations in the technology sector to drive growth while optimizing investment in go-to-market activities. His pragmatic expertise will enable our clients to achieve their growth ambitions.”
With more than two decades of experience in software, working with leading technology companies and private equity firms, Kunal has worked across the entire go-to-market spectrum. He joins Bain from a large private equity firm where he built its Center of Excellence for Sales and Marketing to maximize value creation across the B2B portfolio, driving programs to integrate portfolio companies and surface value creating practices from leaders in the space. He has also previously worked across large and emerging technology companies in operations, enablement and marketing roles. He will apply this unique expertise to help Bain’s clients at the intersection of Private Equity and Technology & Cloud Services develop B2B Go-to-Market strategies. He will be based out of the firm’s Washington, DC office.
“The world of sales and marketing has been evolving at a rapid pace with go-to-market taking center stage as a superpower to accelerate growth,” said Kunal. “I am excited to join Bain & Company at this juncture where organizations are getting tremendous value out of implementing modern go-to-market practices. My mission will be to accelerate Bain’s product innovation in alignment with our business goals and market needs, and I could not be more enthused to amplify our commercial excellence value proposition for our customers.”
Editor's Note: For more information or to arrange an interview, please contact Katie Ware at firstname.lastname@example.org or +1 646 562 8107.
A proposito di Bain & Company
Bain & Company è l’azienda di consulenza globale che aiuta le aziende change-makers più ambiziose a definire il proprio futuro. Con 64 uffici in 39 paesi, lavoriamo insieme ai nostri clienti come un unico team con un obiettivo condiviso: raggiungere risultati straordinari che superino i concorrenti e ridefiniscano gli standard del settore. L’approccio consulenziale di Bain è altamente personalizzato e integrato e, grazie alla creazione di un ecosistema di innovatori digitali, assicura ai clienti risultati migliori e più duraturi, in tempi più brevi. Il nostro impegno a investire oltre 1 miliardo di dollari in 10 anni in servizi pro bono mette il nostro talento, la nostra competenza e le nostre conoscenze a disposizione delle organizzazioni che affrontano le sfide di oggi in materia di istruzione, equità razziale, giustizia sociale, sviluppo economico e ambiente. Fondata nel 1973 a Boston, in Italia ha celebrato il trentennale nel 2019: la sua approfondita competenza e il portafoglio di clienti si estendono a ogni settore industriale ed economico e in Italia la rendono leader di mercato.