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      Come possiamo aiutarti

      Market Opportunity Definition

      A smart go-to-market strategy begins with a bottoms-up view of market potential and share, yet most companies omit this crucial first step. Market Opportunity Definition helps you develop a clear view of the opportunity and the upside.

      Market Opportunity Definition
      • Overview
      • Risultati attesi
      • Impact
      • Insights
      • Our Team
      • Related Offerings

      Market Opportunity Definition can provide the foundation for every other component of your go-to-market strategy, but it’s an activity that many companies forego. We help you gain the insights into market share that are critical to your success, through a two-phase process:

      • Define the Market Opportunity: Build a database that is built bottoms-up, using primary research, secondary data and proprietary tools and benchmarks. This factbase can answer key questions about total addressable spend and share of wallet at the customer and product level.
      • Quantify the Opportunity and the Upside: Use that database to develop a detailed view of the market opportunity and upside, clearly identifying what the upside is and where it sits, as well the areas with the highest opportunity (e.g., products, customers, geographies).

      Armed with these data-driven insights you can optimize your commercial engine and take sales performance to an entirely new level.

      Leggi di più Leggi di meno

      Risultati attesi

      Risultati attesi

      Smarter resource allocation

      Gain unprecedented visibility into the market opportunity so you deploy commercial resources more effectively than ever

      Effective prioritization

      Make the most of your limited bandwidth by proactively determining which opportunities are most worth pursuing

      Digital advantage

      Harness the latest technologies to outpace your competitors and create a hard-to-close capability gap

      Continuous improvement

      Update and improve your capabilities to remain ahead of companies that treat market share analysis as a one-time exercise

      Our Impact

      Our Impact

      10%–20%

      Topline growth

      10-15%

      Share-of-wallet boost from increased whitespace capture

      Client Results

      Industria 4.0 e Servizi

      Revenue Hunt Delivers for Air Freight Company

      Our analysis uncovered the root causes of our client’s loss of revenue and profit. We recommended a list of quick-hit initiatives that yielded a potential profit improvement of $250 million.

      MoneyMap℠

      To win in today’s market you need a clear view of where the opportunity lies. MoneyMap offers the comprehensive, granular visibility you need to up-sell, cross-sell and capture new business across complex customer segments.

      visit MoneyMap

      Insights

      B2B Marketing
      How to Grab Tech Buyers at “Hello” and Never Say “Goodbye”
      Business-to-business technology vendors are transforming their go-to-market model, teams, and technology to support today’s more digital customer journey.
      Report
      Market Opportunity Definition
      Underserved: Selling to Small Businesses Is a Huge Untapped Market
      To sell successfully to this enormous market, develop a strategy that spans service, segmentation and scale.
      Brief
      Go-to-Market Mobilizer
      Do This, Not That: Prescriptive Analytics in Sales and Marketing
      How analytics can guide companies from insight to action.
      Brief

      Featured Team Members

      Headshot of Mark Kovac

      Mark Kovac Advisory Partner Dallas

      Headshot of Jamie Cleghorn

      Jamie Cleghorn Partner Chicago

      Headshot of David Schottland

      David Schottland Partner New York

      Headshot of Thierry Depeyrot

      Thierry Depeyrot Executive Vice President, Coro Silicon Valley

      Headshot of Mackenzie Bushy

      Mackenzie Bushy Partner Austin

      Headshot of Chris Dent

      Chris Dent Partner Denver

      Headshot of Emily Kasavana

      Emily Kasavana Partner Denver

      Headshot of Slavena Bardarova

      Slavena Bardarova Partner London

      Coro®

      Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.

      View coro

      Related Offerings

      Go-to-market Transformation

      Go-to-market Transformation

      Build a detailed analysis of market opportunity—and mobilize your sales teams to attack it.

      Leggi di più

      Commercial Accelerator

      Commercial Accelerator

      Propel your profitability and growth with an integrated set of operational tools tuned to your market

      Leggi di più

      Accelerated Revenue Transformation

      Accelerated Revenue Transformation

      For turnarounds: Jumpstart growth and maintain momentum when time is of the essence, and you can't afford even one more quarter of underperformance.

      Leggi di più

      Commercial Excellence X-ray

      Commercial Excellence X-ray

      Sell more, and more profitably, with the insights generated by Commercial Excellence X-Ray. We benchmark your company against hundreds of others, both within and outside your industry, to help you perfect your go-to-market strategy.

      Leggi di più

      Account Management

      Account Management

      The right accounts, cadence, actions and tools. Those are the cornerstones of strong account management. Get it right and the results can be transformative. We help you do just that, with a proven end-to-end program that gets results.

      Leggi di più

      Sales Compensation

      Sales Compensation

      The right sales compensation plan can spur performance like nothing else, yet few leaders believe their plans are truly effective. Sales Compensation Booster analyzes the key issues that affect compensation so you can design an exceptional plan.

      Leggi di più

      Sales Management

      Sales Management

      Even the best commercial strategies won’t get results if the front line can’t execute. We help you hire, train, and motivate sales teams that deliver an outstanding performance.

      Leggi di più

      Pricing Capability X-Ray

      Pricing Capability X-Ray

      Nothing boosts profits like smarter pricing. Get started with a fast, flexible assessment that quickly reveals your strengths and weaknesses.

      Leggi di più

      Vuoi continuare la conversazione?

      Aiutiamo i leader globali e le loro aziende ad affrontare problemi e a cogliere le opportunità. Sosteniamo cambiamenti e otteniamo risultati duraturi.

      MoneyMap® and Coro® are registered trademarks of Bain & Company, Inc.

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