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      Come possiamo aiutarti

      Marketing Operating Model

      Today's marketing requires velocity: speed with direction. We help CMOs reach maximum velocity through a well-designed marketing operating model that enables you to execute the rapid, complex maneuvers that produce outsized results. 

      Marketing Operating Model
      • Overview
      • Risultati attesi
      • In the News
      • Insights
      • Our Team
      • Related Offerings

      Amid dramatic shifts in consumer demand marketers must also find innovative ways to create more touchpoints, develop new talent, build strong teams, and deploy cutting-edge technologies and testing capabilities—all while improving ROI.

      As marketing becomes both more complex and more integrated with data science, IT, sales, and an expanding roster of external partners, CMOs need to combine a data-driven approach with the creative work so essential to success—the “math and magic” of marketing. We can help you find the right balance so that you move with increased velocity, outpacing your competitors as you reach your customers at the right moment and in the right ways, to deliver more value than ever before.

      Leggi di più Leggi di meno

      Risultati attesi

      Risultati attesi

      Customer-centric decisions

      Organize around customer needs, creating effective channels of communication and clear and consistent decision rights

      Global perspective

      With nearly 200 projects across every region and industry, we’ll help you benchmark against the best practices of organizations around the world

      New capabilities

      Extend your operating model to include test-and-learn expertise, customer loyalty programs and marketing-specific digital technologies

      In the News

      • Press release

        The measurement advantage: Marketing leaders are four times as likely as laggards to exceed business goals, grow revenue, and gain market share

        Based on Bain & Company estimates, marketers could realize on average 25-30 percent higher revenue in the first year for each dollar spent on advanced measurement capabilities

        Press release

        • Sales and Marketing
        • mag 9, 2019

      Insights

      Marketing Operating Model
      How Marketing Can Overcome Covid-19 and Stay on Course
      Taking four steps during the coronavirus pandemic will make the difference for CMOs in the short term.
      Brief
      Marketing Operating Model
      The Measurement Advantage
      Leading CMOs make measurement the centerpiece of their growth strategy.
      Brief
      Marketing Operating Model
      What Separates Marketing Leaders
      Marketing leaders are changing the game in a variety of ways.
      Infographic
      Marketing Operating Model
      As Consumers’ Priorities Change Quickly, How Can Marketers Keep Up?
      Covid-19 has raised the value of faster decision making informed by a test-and-learn approach.
      Brief
      See More

      Featured Team Members

      Headshot of Laura Beaudin

      Laura Beaudin Partner San Francisco

      Headshot of Brian Dennehy

      Brian Dennehy Partner Seattle

      Headshot of Andreas Dullweber

      Andreas Dullweber Partner Munich

      Headshot of Francine Gierak

      Francine Gierak Partner San Francisco

      Headshot of Christine Removille

      Christine Removille Partner Paris

      Headshot of Eileen Shy

      Eileen Shy Partner New York

      Related Offerings

      Modern Marketing

      Modern Marketing

      Quickly begin delivering the right messages to your customers and building the skills of your team.

      Leggi di più

      Marketing Effectiveness and Efficiency

      Marketing Effectiveness and Efficiency

      Disruptive startups, a shift to digital, and economic uncertainty are just some of the factors transforming marketing. We help CMOs respond, and win, with strategies that reduce costs and build lasting capabilities.

      Leggi di più

      B2B Marketing

      B2B Marketing

      The fundamentals of marketing may not have changed, but everything else has: goals, roles, expectations, talent needs, and more. We help B2B marketing leaders navigate this new terrain and build the capabilities needed to win.

      Leggi di più

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