Bain utilizza i cookie per migliorare la funzionalità e le prestazioni di questo sito. Ulteriori informazioni in merito si trovano nella nostra Informativa sulla Privacy. Continuando a navigare su questo sito, acconsenti all'uso dei cookie.

Snap Chart

A Not-So-Socially-Distant Summer

After months of lockdown, Americans slowly are getting more comfortable engaging in social activities.

Snap Chart

A Not-So-Socially-Distant Summer

One month ago, Americans were hesitant about resuming normal social activities, but they expected to start wading back in as summer progressed. The latest Bain/Dynata survey of US consumers (June 15 to June 24) shows that starting to happen. Nearly two-thirds of respondents said they have recently participated in at least one social activity, such as shopping for nonessential items or dining out. And one other trend stands out: Men and women diverge in their comfort levels with returning to their pre-pandemic social lives. For those employers or business-to-consumer companies with meaningful gender differences in their employee or customer populations, this is a trend worth watching.

For Our Clients

Macro Surveillance Platform

For more detail on the business implications of coronavirus from Bain’s Macro Trends Group, log on to the Macro Surveillance Platform. Learn more about the platform >

About the Research

Data powered by Dynata, a leading global first-party data and insights platform.

Related Insights


As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.


Vuoi continuare la conversazione?

Aiutiamo i leader globali e le loro aziende ad affrontare problemi e a cogliere le opportunità. Sosteniamo cambiamenti e otteniamo risultati duraturi.