Andreas Dullweber: What it takes to win with customer experience

Leading companies rise to the top of their industries by delivering an experience their competitors can't match, creating passionate customer advocates in the process. In this short video, Andreas Dullweber, practice leader of Bain's Customer Strategy & Marketing practice in Europe, the Middle East and Africa, discusses how companies can tap into the power of customer loyalty.

Read the Bain Brief: The five disciplines of customer experience leaders