Striking the right balance between focusing on your core business and expanding into new areas has never been more challenging. Zook and Allen provide extremely helpful tools, frameworks and case studies for navigating strategic choices in a turbulent business environment.
—Debra Dunn, Former Vice President, Strategy and Corporate Operations, Hewlett-Packard
The authors make a compelling argument for sustainable, profitable growth. They bring a refreshing approach to corporate strategy, arguing that the job of CEO isn't to adopt the latest fad du jour from business gurus, but rather to focus on creating a winning business.
—Mark Wössner, Former President and CEO, Bertelsmann AG
This back-to-basics book couldn't have come at a better time for CEOs and managers of 'old economy' and 'new economy' companies looking for growth.
—Brook Byers, Venture Capitalist, Kleiner Perkins