Mit zeitlosen Strategien Wachstum und Innovation fördern
Von Chris Zook und James Allen
Chris Zook is an advisory partner in Bain & Company's Boston office. As coleader of the firm’s Global Strategy practice for 20 years, Chris specialized in helping companies find new sources of profitable growth. He is the best-selling author of multiple business books, including The Founder’s Mentality, Repeatability, Beyond the Core and Unstoppable.
James Allen is a senior partner in Bain & Company’s London office and led the firm’s Global Strategy practice. For over 25 years, James has advised clients on the development of global growth strategies, emerging market entry strategies and turnaround strategies. He is the coauthor of The Founder’s Mentality and Repeatability.
Striking the right balance between focusing on your core business and expanding into new areas has never been more challenging. Zook and Allen provide extremely helpful tools, frameworks and case studies for navigating strategic choices in a turbulent business environment.
—Debra Dunn, Former Vice President, Strategy and Corporate Operations, Hewlett-Packard
The authors make a compelling argument for sustainable, profitable growth. They bring a refreshing approach to corporate strategy, arguing that the job of CEO isn't to adopt the latest fad du jour from business gurus, but rather to focus on creating a winning business.
—Mark Wössner, Former President and CEO, Bertelsmann AG
This back-to-basics book couldn't have come at a better time for CEOs and managers of 'old economy' and 'new economy' companies looking for growth.
—Brook Byers, Venture Capitalist, Kleiner Perkins
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