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More than 70% of European physicians say pharma and medtech companies do not fulfill their expectations for providing unbiased scientific information about their products, and few expect the companies to improve, according to a recent Bain & Company survey. High-quality data plays a critical role helping physicians make treatment decisions. When deciding which drug to prescribe, they rank safety, real-world evidence and clinical outcomes as the most important criteria. Overall, doctors are dissatisfied with all sources of information, including that from universities, patient organizations and payers.
Loïc Plantevin is a Bain partner and coleads the firm’s Healthcare practice for Europe, the Middle East and Africa. He is based in the Paris office. Valerio Di Filippo is a partner in Bain’s Healthcare practice and is based in Milan.
Front Line of Healthcare Report 2018
Rising physician dissatisfaction in Europe signals an urgent need for change.
First published in dicembre 2018