Modern Marketing and the AI Imperative

Author, AI expert, and Northwestern University professor Jim Lecinski joins Bain's Laura Beaudin and Hive’s Dan Calpin to discuss the importance of marketers implementing AI into their tool kit.


Modern Marketing and the AI Imperative

Artificial intelligence and machine learning have evolved from being cutting-edge technology to an essential part of every business's modern marketing tool kit. In this webinar, Hive's Dan Calpin and Bain’s Laura Beaudin are joined by Northwestern University's Jim Lecinski to discuss how companies can use AI to market and advertise effectively, and the implications AI can have on teams, company culture, and business.

Jim’s new book, The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing, offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process.

Dan Calpin is the President of Hive, a former Bain partner, and an expert on how leading companies are leveraging AI to improve marketing intelligence, measurement, and effectiveness across areas including contextual advertising, brand safety/suitability, and sponsorships/branded content.

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