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Richard Hatherall: How Banks Can Accelerate the Mobile Migration and Improve the Customer Experience

Three steps banks can take to increase digital adoption and improve the customer experience.

Di Richard Hatherall

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Richard Hatherall: How Banks Can Accelerate the Mobile Migration and Improve the Customer Experience
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Why is growth in mobile banking slowing, while use of call centers and branches persists? Richard Hatherall, who leads Bain's Customer Strategy & Marketing practice in Asia-Pacific, shares three steps banks can take to increase digital adoption and improve the customer experience.

Read the Bain Report: Customer Loyalty in Retail Banking—Global Edition 2016

First published in novembre 2016
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