Customer Loyalty Management If customer complaints don’t decrease even after survey on corporate customer satisfaction, then the method can be problematic

#1 Steve was assigned to his company’s office in Sydney, Australia. The next day after his arrival in Australia, he went to a bank regarded as one of the four major local banks to open his salary account. Although he went to bank right after the opening hour, the bank declined to open an account because he did not make a reservation in advance. He couldn’t even have a chance to talk to a person in charge. When Steve told an Australian this story, the native wasn’t even surprised, saying, “Your complaint comes as no surprise,” and ”That is why we cannot develop,” which means that the Australian admitted his home country’s low level of financial service. On the contrary, Koreans can open their salary accounts whenever they go to bank, and they can even just put the related documents in the bank and sign later when they are not busy.