June Wu is a director of marketing science, based in our Boston office.
She has more than 15 years of experience in advanced analytics and customer insights at top management consulting firms. She has in-depth knowledge of statistics applications in consulting.
June holds deep expertise in a wide range of business strategy capabilities, such as pricing, product design, customer segmentation, in-market experiment, Big Data analytics, retail potential, branding and customer loyalty. She has worked with clients in many different industries, including financial services, communications, technology, consumer goods, leisure, retail, hotels, oil and gas, transportation, healthcare and entertainment.
Prior to joining Bain in 2010, June worked for another global consulting firm for over six years.
June is an active member of the American Marketing Association. She is an active speaker at market research conferences and has been a guest speaker at UC Berkeley in the last three years.
June earned a double MS degree in Economics and Applied Mathematics from University of Kentucky. She also holds a BS degree in Finance from Huazhong U. of Sci. & Tech. in China.
- “Successful A/B Tests in Retail Hinge on These Design Considerations,” Expert Commentary, febbraio 2021, Article
- “Why Every In-Market Test Benefits from the Right Sample-Selection Strategy,” Expert Commentary, dicembre 2019, Article
- “To Optimize Multivariate In-Market Tests, Run a Series,” Expert Commentary, dicembre 2017, Article
- “Choosing Between Primary Research and In-Market Tests,” Expert Commentary, ottobre 2017, Article