Sonja Goblirsch

Sonja Goblirsch is a member of Bain’s Consumer Products and Transformation & Change practices.

She has more than 15 years of professional experience in the consumer and luxury goods industry and has also worked in the consulting industry for more than five years.

Sonja has extensive expertise in strategy, transformation, customer experience and commercial management. She assists companies with strategic and organizational challenges, such as developing growth strategies, guiding transformations, optimizing business processes, and developing commercial excellence and customer experience strategies.

Sonja holds a degree in international economics and also completed a year abroad at IÉSEG School of Management during her studies.