Winning with AI
Káyana harnessed the Philippines’ most comprehensive dataset to spur AI-driven transformation across multiple sectors.
Metro Pacific Investments Corporation, Manila Electric Company, and PLDT are major businesses in the Philippines spanning telecommunications, utilities, infrastructure, healthcare, and more. Recognizing their significant role in shaping the lives of Filipinos, these companies have decided to collaborate to improve data use and, over time, enable data- and AI-informed insights, automation, and advanced analytics across their domains. Their solution is the establishment of Káyana, a digital and data company that helps these businesses leverage their data sets to generate actionable insights that drive value and elevate the customer experience. We’ve partnered with Káyana to support and accelerate their data optimization journey.
customer micro-segments created
higher conversion rates
uplift in lead acquisition
The establishment of Káyana as an AI-enabled digital and data company has been a turning point for businesses, introducing large-scale data enrichment and navigating strict regulations to create what is likely to be the nation’s most valuable and comprehensive dataset. In doing so, Káyana leads the way in ushering in a new era of data-informed decision making and individually tailored experiences for Filipino consumers across Metro Pacific’s vast footprint. Káyana introduced an innovative method to improve customer insights across the Metro Pacific network by creating over 200 micro-segments. The team crafted several cross-industry data narratives, particularly in health and wellness and digital services, and leveraged these insights to understand customer needs and preferences better, unlocking new growth opportunities. An AI-powered online acquisition campaign delivered 2–3x higher conversion rates, and a machine-learning-based lead acquisition engine delivered a 2x uplift.
From these enhanced capabilities, Káyana continues to develop multiple data-enabled products and solutions, delivering measurable uplifts in business performance, customer engagement, and operational efficiency. Together, these achievements position Káyana and its affiliates at the forefront of the Philippines’ AI-driven business transformation.
