Harvard Business Review

Best of Bain in Harvard Business Review

We don't write reports, but we do publish practical insights to help business leaders outperform their industries.

Von Harvard Business School Publishing

First published on November 30, 2000
Min. Lesezeit


We don't write reports, but we do publish practical insights to help business leaders outperform their industries. "Best of Bain in Harvard Business Review" is a compilation of articles written by Bain VPs previously published in Harvard Business Review. The collection assembles our most current and timeless thinking on six topics critical to business success: 1. Brand Management: Moving the Stakes Winning With The Big-Box Retailers, by Eric Schwalm and David Harding The Starbucks Effect, by Vijay Vishwanath and David Harding Your Brand's Best Strategy, by Vijay Vishwanath and Jonathan Mark Brands vs. Private Labels, by John A. Quelch and David Harding 2. E-Commerce: Beyond the Hype E-Loyalty: Your Secret Weapon on the Web, by Frederick F. Reichheld and Phil Schefter The Narrow Path to Victory for B2B Exchanges (Harvard Management Update), by Michael Collins and Phil Schefter 3. Results Leadership: Driving Corporate Change Ways Chief Executive Officers Lead , by Charles M. Farkas and Suzy Wetlaufer Right Away and All at Once: How We Saved Continental, by Greg Brenneman 4. Intellectual Capital: Assuring Knowledge Workers Share the Wealth What's Your Strategy for Managing Knowledge? By Morten T. Hansen, Nitin Nohria, and Thomas Tierney 5. Profitable Growth in an Era of Turbulence Turbulence Revealed, Bain Study Profit Pools: A Fresh Look at Strategy, by Orit Gadiesh and James L. Gilbert How to Map Your Industry's Profit Pools, by Orit Gadiesh and James L. Gilbert 6. The Loyalty Effect Loyalty-Based Management, by Frederick F. Reichheld Learning from Customer Defections, by Frederick F. Reichheld

We don't write reports, but we do publish practical insights to help business leaders outperform their industries.

"Best of Bain in Harvard Business Review" is a compilation of articles written by Bain VPs previously published in Harvard Business Review.

The collection assembles our most current and timeless thinking on six topics critical to business success:

1. Brand Management: Moving the Stakes

Winning With The Big-Box Retailers, by Eric Schwalm and David Harding
The Starbucks Effect, by Vijay Vishwanath and David Harding
Your Brand's Best Strategy, by Vijay Vishwanath and Jonathan Mark
Brands vs. Private Labels, by John A. Quelch and David Harding

2. E-Commerce: Beyond the Hype

E-Loyalty: Your Secret Weapon on the Web, by Frederick F. Reichheld and Phil Schefter
The Narrow Path to Victory for B2B Exchanges (Harvard Management Update), by Michael Collins and Phil Schefter

3. Results Leadership: Driving Corporate Change

Ways Chief Executive Officers Lead , by Charles M. Farkas and Suzy Wetlaufer
Right Away and All at Once: How We Saved Continental, by Greg Brenneman

4. Intellectual Capital: Assuring Knowledge Workers Share the Wealth

What's Your Strategy for Managing Knowledge? By Morten T. Hansen, Nitin Nohria, and Thomas Tierney

5. Profitable Growth in an Era of Turbulence

Turbulence Revealed, Bain Study
Profit Pools: A Fresh Look at Strategy, by Orit Gadiesh and James L. Gilbert
How to Map Your Industry's Profit Pools, by Orit Gadiesh and James L. Gilbert

6. The Loyalty Effect

Loyalty-Based Management, by Frederick F. Reichheld
Learning from Customer Defections, by Frederick F. Reichheld