Road to IAA: Tech-Induced Cost Reduction

The automotive industry is undergoing a profound transformation: Innovative technologies such as automation, artificial intelligence (AI), and robotics promise efficiency gains of over 30% in manufacturing and development time reductions of more than 40%. AI, in particular, holds enormous potential, enabling things like the automation of low value-added activities and real-time simulations. Over 80% of industry leaders are already considering a factory-less future, which would require a fundamental rethinking of current business models.

While North American manufacturers are actively leveraging these opportunities to achieve clear cost advantages, many European players remain hesitant—largely because they perceive hurdles in the area of data management, among other things. But time is running out. Those who don’t decisively embrace the shift risk falling behind. A scalable data foundation and a technology-driven operating model are essential to remaining competitive in the age of electromobility.

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