Skip to Content
  • Standorte

    Standorte

    North & Latin America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Lisbon
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe & Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Düsseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • München
    • Oslo
    • Paris
    • Rome
    • Stockholm
    • Warsaw
    • Wien
    • Zürich
    Middle East
    • Doha
    • Dubai
    • Riyadh
    Asia & Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    Alle Standorte Anzeigen
  • Alumni
  • Presse
  • Newsletter
  • Kontakt
  • DACH-Region | Deutsch

    Wählen Sie Ihre Region und Sprache

    Global
    • Global (English)
    North & Latin America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Middle East, & Africa
    • France (Français)
    • DACH-Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia & Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Inhalte, für die Sie sich interessieren, werden hier gespeichert und können später gelesen oder weitergeleitet werden.

    Explore Bain Insights
  • Branchenkompetenzen
    Hauptmenü

    Branchenkompetenzen

    • Luft- und Raumfahrt, Verteidigung
    • Agrarwirtschaft
    • Chemieindustrie
    • Infrastruktur und Bauwirtschaft
    • Konsumgüter
    • Finanzdienstleistungen
    • Gesundheitswesen
    • Maschinen- und Anlagenbau
    • Medienwirtschaft
    • Metallindustrie
    • Bergbau
    • Öl und Gas
    • Papier- und Verpackungsindustrie
    • Private Equity
      Branchenkompetenzen
      Private Equity
      • Due Diligence
      • Exit Planning
      • Firm Strategy & Operations
      • Portfolio Value Creation
    • Öffentlicher Sektor und Sozialwesen
    • Einzelhandel
    • Technologie
    • Telekommunikation
    • Transportwesen
    • Reise- und Freizeitbranche
    • Versorgung und erneuerbare Energien
  • Managementkompetenzen
    Hauptmenü

    Managementkompetenzen

    • Customer Experience
    • ESG
    • Innovation
    • M&A
    • Operations
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Strategie
    • KI, Einblicke und Lösungen
    • Technologie
    • Transformation
  • Digital
  • Publikationen
    Hauptmenü

    Publikationen

    • Branchenthemen
    • Managementthemen
    • Bain-Bücher
    Alle Publikationen
    Ausgewählte Themen
    • Resilienz in der globalen Krise
    • M&A Report
    • Private Equity Podcast
    • Midyear Private Equity Report
    • Agile
    • Engineering Report
    • Digital Transformation
    • Elements of Value®
    • Firm of the Future
    • Nachhaltigkeitsstudie
    • Macro Trends
    • Future of Consumption
    • Weltwirtschaftsforum (WEF)
  • Über uns
    Hauptmenü

    Über uns

    • Was wir bieten
    • Unser Ansatz
    • Unser Team
    • Game Changer Award
    • Female Allstar Board
    • Messbare Ergebnisse (EN)
    • Auszeichnungen
    • Globale Partnerschaften
    • The Mission
    Further: Our global responsibility
    • Vielfalt & Chancengleichheit
    • Soziale Verantwortung
    • Sustainability
    Erfahren Sie mehr zu "Further"
  • Karriere
    Hauptmenü

    Karriere

    • Dein Einstieg
      Karriere
      Dein Einstieg
      • Find Your Place
      • Unsere Arbeitsbereiche
      • Unsere Teams
      • Angebote für Studierende
      • Praktika & Programme
      • Recruiting-Events
    • Arbeiten bei Bain
      Karriere
      Arbeiten bei Bain
      • Blog: Inside Bain
      • Karriere Stories
      • Unsere Bainies
      • Office-Standorte
      • Weiterentwicklung
      • Affinity Groups
      • Deine Benefits
    • Impact Stories
    • Deine Bewerbung
      Karriere
      Deine Bewerbung
      • Das erwartet dich
      • Der Interviewprozess
    FIND JOBS
  • Standorte
    Hauptmenü

    Standorte

    • North & Latin America
      Standorte
      North & Latin America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Lisbon
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe & Africa
      Standorte
      Europe & Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Düsseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • München
      • Oslo
      • Paris
      • Rome
      • Stockholm
      • Warsaw
      • Wien
      • Zürich
    • Middle East
      Standorte
      Middle East
      • Doha
      • Dubai
      • Riyadh
    • Asia & Australia
      Standorte
      Asia & Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    Alle Standorte Anzeigen
  • Alumni
  • Presse
  • Newsletter
  • Kontakt
  • DACH-Region | Deutsch
    Hauptmenü

    Wählen Sie Ihre Region und Sprache

    • Global
      Wählen Sie Ihre Region und Sprache
      Global
      • Global (English)
    • North & Latin America
      Wählen Sie Ihre Region und Sprache
      North & Latin America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Middle East, & Africa
      Wählen Sie Ihre Region und Sprache
      Europe, Middle East, & Africa
      • France (Français)
      • DACH-Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia & Australia
      Wählen Sie Ihre Region und Sprache
      Asia & Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Hauptmenü
    Saved items (0)

    You have no saved items.

    Inhalte, für die Sie sich interessieren, werden hier gespeichert und können später gelesen oder weitergeleitet werden.

    Explore Bain Insights
  • Branchenkompetenzen
    • Branchenkompetenzen

      • Luft- und Raumfahrt, Verteidigung
      • Agrarwirtschaft
      • Chemieindustrie
      • Infrastruktur und Bauwirtschaft
      • Konsumgüter
      • Finanzdienstleistungen
      • Gesundheitswesen
      • Maschinen- und Anlagenbau
      • Medienwirtschaft
      • Metallindustrie
      • Bergbau
      • Öl und Gas
      • Papier- und Verpackungsindustrie
      • Private Equity
      • Öffentlicher Sektor und Sozialwesen
      • Einzelhandel
      • Technologie
      • Telekommunikation
      • Transportwesen
      • Reise- und Freizeitbranche
      • Versorgung und erneuerbare Energien
  • Managementkompetenzen
    • Managementkompetenzen

      • Customer Experience
      • ESG
      • Innovation
      • M&A
      • Operations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategie
      • KI, Einblicke und Lösungen
      • Technologie
      • Transformation
  • Digital
  • Publikationen
    • Publikationen

      • Branchenthemen
      • Managementthemen
      • Bain-Bücher
      Alle Publikationen
      Ausgewählte Themen
      • Resilienz in der globalen Krise
      • M&A Report
      • Private Equity Podcast
      • Midyear Private Equity Report
      • Agile
      • Engineering Report
      • Digital Transformation
      • Elements of Value®
      • Firm of the Future
      • Nachhaltigkeitsstudie
      • Macro Trends
      • Future of Consumption
      • Weltwirtschaftsforum (WEF)
  • Über uns
    • Über uns

      • Was wir bieten
      • Unser Ansatz
      • Unser Team
      • Game Changer Award
      • Female Allstar Board
      • Messbare Ergebnisse (EN)
      • Auszeichnungen
      • Globale Partnerschaften
      • The Mission
      Further: Our global responsibility
      • Vielfalt & Chancengleichheit
      • Soziale Verantwortung
      • Sustainability
      Erfahren Sie mehr zu "Further"
  • Karriere
    Häufige Suchanfragen
    • Agil
    • Digital
    • Strategie
    Vorherige Suchanfragen
      Zuletzt besuchte Seiten

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Artikel

      The Great Debate: Will Agentic AI Kill SaaS?

      The Great Debate: Will Agentic AI Kill SaaS?

      The jury is still out, but history suggests technological revolutions tend to expand ecosystems rather than replace them outright.

      Von Chuck Whitten

      • Min. Lesezeit
      }

      Artikel

      The Great Debate: Will Agentic AI Kill SaaS?
      en

      In technology circles, one of the most intriguing questions being debated today is whether AI agents will spell the end of traditional software as a service (SaaS). Leaders like Satya Nadella have argued that the rise of agentic AI—tools capable of automating and orchestrating tasks across systems—could upend the SaaS model entirely. Others believe that AI will simply enhance SaaS, evolving it but leaving its core value proposition intact.

      Listening to this debate, I’ve found myself reflecting on what past technology disruptions can teach us about the answer.

      One lesson history teaches us is that technological revolutions are rarely binary. Transitions don’t typically lead to total replacement. Instead, they create ecosystems marked by heterogeneity—a mix of old and new models, each finding its niche.

      Take client/server computing, for example. It was supposed to eradicate mainframes. Yet today, many of my clients still rely on mainframes as a critical part of their infrastructure. Similarly, cloud computing was hailed as the replacement for on-premises systems, but hybrid models have become the norm. Businesses now balance cloud and on-premises architectures to optimize flexibility, control, compliance, security, and cost.

      Technological revolutions are rarely binary. They create ecosystems that are a mix of old and new models.

      Perhaps my favorite example, given my personal history, is the humble PC. Mobile devices, tablets, and other form factors were heralded as the “death of the PC.” Yet here I am, typing this blog on a laptop. PCs remain the most essential devices for productivity-focused tasks, coexisting alongside mobile phones, tablets, and myriad other Internet-connected tools.

      There are many more examples—programming languages that coexist rather than replace one another, network protocols that specialize in serving different layers, and even AI itself. AI has long been touted as a replacement for humans but has instead become an augmentative force. Terms like "human in the loop" and "human on the loop" are now mainstream in business conversations.

      To be clear, these examples don’t guarantee resilience for incumbents. The future is inherently uncertain, and this debate highlights some of the most fundamental questions about how technology evolves, what customers value, and the essence of strategy in the technology industry.

      Still, these examples do reveal a pattern: Transitions lead not to extinction but to transformation, adaptation, and coexistence. Will AI agents and SaaS follow a similar trajectory?

      I would argue that it depends.

      AI agents are undeniably disruptive. Their ability to automate workflows, connect disparate systems, and deliver outcomes without user intervention is a direct challenge to SaaS vendors. If AI can replace the “business logic” layer that SaaS applications provide, then the SaaS layer survives only if it creates unique and indispensable value for customers. SaaS vendors must innovate, focusing on what AI agents alone cannot offer—industry-specific expertise, deeper integrations, or bespoke capabilities tailored to complex workflows. This is the essence of software strategy.

      The lesson from history is clear: Transitions expand ecosystems rather than replace them outright.

      For horizontal AI providers—the builders of these agentic tools—the challenge is equally steep. AI agents must absorb the nuanced use cases that SaaS platforms have spent years refining. To succeed, they need to establish trust and transparency with customers. Businesses won’t adopt tools they can’t control or verify, and the challenge of adapting AI to highly specific workflows across industries and inside companies is nontrivial. Historically, no one-size-fits-all solution has met the demands of a diverse, global economy.

      But what if both sides rise to the occasion? SaaS vendors might embed AI deeply into their platforms, offering hybrid solutions that leverage the intelligence of AI agents while retaining the specialized strengths of SaaS. That is exactly what many technical roadmaps suggest they will attempt—though it will require a willingness to disrupt their own businesses from within.

      Meanwhile, agentic providers could enhance their adaptability and transparency, creating tools that feel both trustworthy and customizable. In doing so, they could dismantle software layers that don’t create real customer value or lack competitive advantages (e.g., network effects, data moats, regulatory readiness).

      If all of this happens, we won’t see collapse but convergence—a heterogeneous landscape where AI and SaaS complement and compete in various ways.

      The lesson from history is clear: Transitions expand ecosystems rather than replace them outright. But that doesn’t mean the future is certain. The disruptive potential of AI agents places a heavy responsibility on SaaS vendors to prove their relevance in an AI-first world. Likewise, the adoption of agentic systems depends on their ability to handle real-world complexity without sacrificing trust or control.

      The next chapter in this story will be how businesses, industries, and users respond to these shifts. It’s not a simple choice between AI and SaaS—it’s about the creative ways they adapt and coexist in a future that, as always, will be richer and more complex than we can predict.

      Autoren
      • Headshot of Chuck Whitten
        Chuck Whitten
        Partner, Dallas
      Kontaktieren Sie uns
      Ähnliche Beratungsangebote
      • Advanced Analytics
      • Digitalisierung
      Wie wir Sie unterstützen können
      • Artificial Intelligence
      Artificial Intelligence Insights
      Want More Out of Your AI Investments? Think People First

      To unlock AI’s exponential productivity potential, companies must modernize workflow and workforce in tandem.

      Mehr erfahren
      Artificial Intelligence
      How Agentic AI Is Reshaping Customer Behavior in Italy and Europe

      As global AI use increases, the challenge lies in ensuring users are appropriately empowered by the technology.

      Mehr erfahren
      Artificial Intelligence Insights
      Life Sciences’ AI Momentum Requires a Workforce Redesign

      AI scalers aren't waiting for new talent—they're building it.

      Mehr erfahren
      Artificial Intelligence Insights
      Four Ways Leaders Can Make AI Redesigns Stick

      As companies redesign to scale AI, these four lessons help leaders ensure their organizations actually live the new operating model.

      Mehr erfahren
      Artificial Intelligence Insights
      How to Make Your Organization Five Times Faster

      In the age of AI, there’s no time to wait.

      Mehr erfahren
      First published in Januar 2025
      Markierungen
      • Advanced Analytics
      • Artificial Intelligence
      • Artificial Intelligence Insights
      • CIO Insights
      • Digitalisierung

      Wie wir unsere Kunden unterstützt haben

      A Beauty Company Enables Always-On Brand Acceleration

      Kundenbeispiel lesen

      Digitalisierung Reimagining Insurance for the AI Era

      Kundenbeispiel lesen

      Advanced Analytics Blockchain-enabled Payment Flows: A Payments Company Reviews its Strategy

      Kundenbeispiel lesen

      Möchten Sie mit uns in Kontakt bleiben?

      Wir unterstützen Führungskräfte weltweit, die kritischen Themen in ihrem Unternehmen zu adressieren. Gemeinsam schaffen wir nachhaltige Veränderungen und Ergebnisse.

      Bain Insights. Unsere Perspektive auf die kritischen Themen, mit denen sich international agierende Unternehmen konfrontiert sehen, finden Sie monatlich in Ihrem Postfach.

      *Ich habe die Datenschutzerklärung gelesen und akzeptiere sie.
      Bitte lesen Sie die Datenschutzerklärung und akzeptieren Sie diese.
      Bain & Company
      Contact us Sustainability Accessibility Rechtliche Hinweise Impressum Datenschutz Cookie-Richtlinie Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Kontaktieren Sie Bain

      Wie können wir Ihnen helfen?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      Alle weltweiten Büros