Biografie Cesar Expertise Advanced Analytics Kundenstrategie und Marketing Modern Marketing Demand Forecasting Dynamic Marketing Optimization Experimentation at Scale Recent Insights “Innovative Approaches to Measuring Creative Effectiveness,” Video, 9. August 2023 “Creative: The Next Frontier of Marketing Optimization,” Video, 23. Dezember 2022 “Marketing Budgets: Decisions, Data, and More Decisions,” Video, 20. Januar 2022 “Using Technology to Help the World Sleep Better,” Video, 11. Juni 2021 “Predicting Consumer Demand in an Unpredictable World,” HBR.org,26. November 2020, Artikel