Felicity Long

As a co-lead for our EMEA FRWD marketing function, Felicity is passionate about helping clients transform into modern marketers by putting the consumer at the heart of their strategies. With a deep understanding of digital trends and consumer behaviour, she guides clients in creating consumer-centric marketing approaches that drive engagement and loyalty. Her collaborative approach and strategic insights have earned her a reputation as a trusted advisor in navigating the evolving marketing and media landscape.

Before joining Bain & Company, Felicity served as the Global Chief Digital Activation Officer at EssenceMediaCom, leading the digital activation and innovation efforts for the agency and its clients. She is a seasoned professional in the media and marketing industry with over 18 years of experience leading and building teams, mentoring next gen talent, and delivering for amazing clients.

She has been recognized for her contributions to the industry with the IPA Woman of Tomorrow award, which celebrates female leaders shaping the future of the industry.

Felicity is also a mother of two sons and can be found freezing at the side of a sports pitch most weekends.