John
Expertise
John Blasberg is a partner based in Bain & Company's Boston office. He is an expert in Bain's Consumer Products and Transformation practices.
John has more than 20 years of management consulting experience and has worked with numerous consumer products management teams to achieve major corporate transformations. He formerly led Bain's Americas Consumer Products practice and was a leader in the EMEA practice while working in our Zurich office.
He has also led projects in the consumer products industry on corporate strategy, mergers and acquisitions, post-merger integration, business unit strategy, portfolio optimization, pricing, trade strategy, route to market and cost reduction.
John has spoken at numerous conferences on core and adjacency growth. He has been published in the Harvard Business Review on brand growth and has additionally been quoted extensively in such publications as The Economist and The Financial Times on innovation.
Prior to joining Bain in 1994, John was a brand manager at Procter & Gamble. He also worked as an associate consultant at Bain before attending business school.
He earned an MBA from Harvard Business School and a BA from Amherst College.
Recent Insights
- “Insurgents Are Putting the Consumer Back in Consumer Goods,” Brief, 29. Mai 2019
- “How Insurgent Brands Are Rewriting the Growth Playbook,” Brief, 30. Mai 2018
- “Overcoming the Existential Crisis in Consumer Goods,” Brief, 7. März 2018
- “How to Outgrow Your Competitors: Lessons from US Brand Winners,” Brief, 9. September 2015
- “The Biggest Contributor to Brand Growth,” Brief, 19. März 2014