Biografie June Expertise Experimentation at Scale Recent Insights “Successful A/B Tests in Retail Hinge on These Design Considerations,” Expert Commentary, 19. Februar 2021, Artikel “Why Every In-Market Test Benefits from the Right Sample-Selection Strategy,” Expert Commentary, 5. Dezember 2019, Artikel “To Optimize Multivariate In-Market Tests, Run a Series,” Expert Commentary, 5. Dezember 2017, Artikel “Choosing Between Primary Research and In-Market Tests,” Expert Commentary, 5. Oktober 2017, Artikel