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Bain Book

The Archetype Effect

The Archetype Effect

Unlocking the Six Types of Motivation at Work

By James Root

Meet the Author

Meet the Author

Fred Reichheld

Fred Reichheld is a Bain Fellow and founder of the firm's Loyalty practice. He is the creator of the Net Promoter^® system of management, and his work has quantified the link between loyalty and profits. Fred is the best-selling author of The Ultimate Question 2.0, The Ultimate Question and The Loyalty Effect.

Mehr zu Fred Reichheld

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The Working Future: Six Worker Archetypes for the World Ahead

There’s no such thing as the “average” worker. Understanding six archetypes can help firms build an effective talent strategy.

Beliefs about What Makes a “Good Job” Are Diverging

As attitudes toward work have fragmented, six worker archetypes have emerged.

Motivations for Work Are Changing

Gains in living standards allow us to spend less time working but raise expectations about what a job should provide.

The Working Future: More Human, Not Less

It’s time to change how we think about work.

Automation May Not Come for Everyone's Job After All

Uniquely human skills are becoming more important as the composition of the workforce shifts.

Working Women and the War for Talent

By addressing deeply rooted gender imbalances, firms can overcome the labor shortage.

Better with Age: The Rising Importance of Older Workers

Some 150 million jobs will shift to older workers by the end of the decade. Here’s how to get ready.

Young Workers Are Increasingly Overwhelmed

Younger generations, especially in advanced economies, are under mounting stress that spills over into their work lives.

Technological Change Is Blurring the Boundaries of the Firm

Remote and gig work are on the rise, but they are challenging firm cohesion.

Weitere Bücher

The Founder's Mentality

How to Overcome the Predictable Crises of Growth

Repeatability

Build Enduring Businesses for a World of Constant Change

Unstoppable

Finding Hidden Assets to Renew the Core and Fuel Profitable Growth

Beyond the Core

Expand Your Market Without Abandoning Your Roots

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