Skip to Content
  • Uffici

    Uffici

    Nord e Sud America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europa, Medio Oriente e Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Doha
    • Dubai
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Riyadh
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Asia e Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    Guarda tutti gli uffici
  • Alumni
  • Media Center
  • Iscriviti
  • Contattaci
  • Italy | Italiano

    Seleziona il tuo Paese e la tua lingua

    Global
    • Global (English)
    Nord e Sud America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europa, Medio Oriente e Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia e Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Contrassegna il contenuto che ti interessa e verrà salvato qui. Potrai leggerlo o condividerlo in seguito.

    Explore Bain Insights
  • Settori
    Menu principale

    Settori

    • Aerospazio e Difesa
    • Agribusiness
    • Chimica
    • Infrastrutture e Costruzioni
    • Beni di Largo Consumo
    • Servizi Finanziari
    • Sanità
    • Macchinari Industriali
    • Media & Intrattenimento
    • Industria Metallurgica
    • Industria Mineraria
    • Petrolio e Gas
    • Industria Cartaria e Packaging
    • Private Equity
    • Settore Sociale & Pubblico
    • Retail
    • Tecnologia
    • Telecomunicazioni
    • Compagnie Aeree & Trasporti
    • Viaggi e Svago
    • Utility e Rinnovabili
  • Servizi di Consulenza
    Menu principale

    Servizi di Consulenza

    • Customer Experience
    • ESG
    • Innovation
    • M&A and Divestitures
    • Operation
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Strategia
    • IA, Approfondimenti e Soluzioni
    • Tecnologia
    • Trasformazione
  • Digital
  • Tematiche
  • Informazioni su Bain
    Menu principale

    Informazioni su Bain

    • Che Cosa Facciamo
    • Quello in Cui Crediamo
    • Le Nostre Persone e la Leadership
    • Risultati
    • Premi e Riconoscimenti
    • Organizzazioni Globali
    Further: Our global responsibility
    • Diversità e Inclusione
    • Social Impact
    • Sustainability
    • World Economic Forum
    Learn more about Further
  • Careers
    Menu principale

    Careers

    • Work with Us
      Careers
      Work with Us
      • Find Your Place
      • Our Work Areas
      • Integrated Teams
      • Students
      • Internships & Programs
      • Recruiting Events
    • Life at Bain
      Careers
      Life at Bain
      • Blog: Inside Bain
      • Career Stories
      • Our People
      • Where We Work
      • Supporting Your Growth
      • Affinity Groups
      • Benefits
    • Impact Stories
    • Hiring Process
      Careers
      Hiring Process
      • What to Expect
      • Interviewing
    FIND JOBS
  • Uffici
    Menu principale

    Uffici

    • Nord e Sud America
      Uffici
      Nord e Sud America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europa, Medio Oriente e Africa
      Uffici
      Europa, Medio Oriente e Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Doha
      • Dubai
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Riyadh
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Asia e Australia
      Uffici
      Asia e Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    Guarda tutti gli uffici
  • Alumni
  • Media Center
  • Iscriviti
  • Contattaci
  • Italy | Italiano
    Menu principale

    Seleziona il tuo Paese e la tua lingua

    • Global
      Seleziona il tuo Paese e la tua lingua
      Global
      • Global (English)
    • Nord e Sud America
      Seleziona il tuo Paese e la tua lingua
      Nord e Sud America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europa, Medio Oriente e Africa
      Seleziona il tuo Paese e la tua lingua
      Europa, Medio Oriente e Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia e Australia
      Seleziona il tuo Paese e la tua lingua
      Asia e Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Menu principale
    Saved items (0)

    You have no saved items.

    Contrassegna il contenuto che ti interessa e verrà salvato qui. Potrai leggerlo o condividerlo in seguito.

    Explore Bain Insights
  • Settori
    • Settori

      • Aerospazio e Difesa
      • Agribusiness
      • Chimica
      • Infrastrutture e Costruzioni
      • Beni di Largo Consumo
      • Servizi Finanziari
      • Sanità
      • Macchinari Industriali
      • Media & Intrattenimento
      • Industria Metallurgica
      • Industria Mineraria
      • Petrolio e Gas
      • Industria Cartaria e Packaging
      • Private Equity
      • Settore Sociale & Pubblico
      • Retail
      • Tecnologia
      • Telecomunicazioni
      • Compagnie Aeree & Trasporti
      • Viaggi e Svago
      • Utility e Rinnovabili
  • Servizi di Consulenza
    • Servizi di Consulenza

      • Customer Experience
      • ESG
      • Innovation
      • M&A and Divestitures
      • Operation
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategia
      • IA, Approfondimenti e Soluzioni
      • Tecnologia
      • Trasformazione
  • Digital
  • Tematiche
  • Informazioni su Bain
    • Informazioni su Bain

      • Che Cosa Facciamo
      • Quello in Cui Crediamo
      • Le Nostre Persone e la Leadership
      • Risultati
      • Premi e Riconoscimenti
      • Organizzazioni Globali
      Further: Our global responsibility
      • Diversità e Inclusione
      • Social Impact
      • Sustainability
      • World Economic Forum
      Learn more about Further
  • Careers
    Ricerche più popolari
    • Agile
    • Digitale
    • Strategia
    La tue ricerche precedenti
      Pagine visitate

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Come possiamo aiutarti

      Full-Potential Account Management

      The right accounts, cadence, actions and tools are the cornerstones of strong account management. We help you develop an end-to-end program that builds a potent pipeline and accelerates your growth.

      Full-Potential Account Management
      • Overview
      • Risultati attesi
      • Impact
      • Insights
      • Our Team

      We help you transform your account management process with a proprietary approach that combines a data-driven focus on the right accounts, an action-oriented test-and-learn capability, integrated “sales plays” that stimulate demand and digital technologies that foster collaboration and track and measure results. We work closely with you to elevate every facet of your account management and planning function, from initial assessment of the opportunities to the creation of a scalable, repeatable approach that generates new levels of value. 

      Risultati attesi

      Risultati attesi

      Prioritize accounts

      Identify key accounts and develop the tools and processes to build effective plans around them

      Establish routines

      Define roles within the sales organization and the right account planning cadence

      Build capabilities

      Roll out high-quality account planning behaviors and scale them effectively

      Embrace digital

      Use Coro®, our cloud-based CRM-integrated account management tool, to turbocharge your results

      Our Impact

      Our Impact

      ~10-20%

      Topline growth from account management and sales plays

      3-5x

      Pipeline growth for target accounts

      Client Results

      Tecnologia

      Redesigned Account Planning Transforms an IT Company’s Performance
      New tools and strategies boost year-on-year growth and reenergize the company’s sales pipeline

      Cloud Computing

      A Go-to-Market Redesign Helps a Tech Company Thrive
      Transformed account planning helps the company identify nearly $300 million in new opportunities.
      See more

      Insights

      Bain Micro-battles System®
      How the NHS Waiting List Crisis Can Accelerate the Reimagining of Care
      A micro-battle mindset and Win-Scale-Amplify℠ approach can enable healthcare providers to recover the backlog and transform productivity through innovation.
      Brief
      Account Management
      How to Revitalize a Faltering CRM System
      Focus on adoption, functionality and data usability.
      Snap Chart
      Account Management
      Shaping Up Account Management
      Leading B2B companies use key account management to create value for their most important customers.
      Infographic
      Go-to-Market Mobilizer
      Is Your Account Management Even Close to Its Full Potential?
      Creating a detailed map of your accounts and customizing sales plays will tap new revenue streams.
      Snap Chart

      Featured Team Members

      Headshot of Mark Kovac

      Mark Kovac Advisory Partner Dallas

      Headshot of John Kanan

      John Kanan Partner Atlanta

      Headshot of Greg Callahan

      Greg Callahan Partner Boston

      Headshot of Matt Eldridge

      Matt Eldridge Partner New York

      Headshot of Emily Kasavana

      Emily Kasavana Partner Denver

      Headshot of Chris Dent

      Chris Dent Partner Denver

      Headshot of Srikumar Ramanathan

      Srikumar Ramanathan Partner London

      Headshot of Kate Donaldson

      Kate Donaldson Partner London

      Related Offerings

      Coro® | Digital solutions for B2B Go-to-market

      Our Coro suite of solutions aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.
      Leggi di più
      • Go-to-market Transformation

        Build a detailed analysis of market opportunity—and mobilize your sales teams to attack it.

        Leggi di più
      • Commercial Accelerator

        Propel your profitability and growth with an integrated set of operational tools tuned to your market

        Leggi di più
      • Accelerated Revenue Transformation

        For turnarounds: Jumpstart growth and maintain momentum when time is of the essence, and you can't afford even one more quarter of underperformance.

        Leggi di più
      • Commercial Excellence X-ray

        Sell more, and more profitably, with the insights generated by Commercial Excellence X-Ray. We benchmark your company against hundreds of others, both within and outside your industry, to help you perfect your go-to-market strategy.

        Leggi di più
      • Market Opportunity Definition

        A smart go-to-market strategy begins with a bottoms-up view of market potential and share, yet most companies omit this crucial first step. Market Opportunity Definition helps you develop a clear view of the opportunity and the upside.

        Leggi di più
      • Sales Compensation

        The right sales compensation plan can spur performance like nothing else, yet few leaders believe their plans are truly effective. Sales Compensation Booster analyzes the key issues that affect compensation so you can design an exceptional plan.

        Leggi di più
      • B2B E-commerce

        The right e-commerce strategy doesn’t replace your salesforce—it empowers it. Your sales reps can focus on high-value customer interactions and new business development while your platform optimizes every facet of routine sales.

        Leggi di più
      • B2B Pricing

        Improve across five core capabilities to transform your pricing performance and boost your bottom line.

        Leggi di più
      SEE MORE

      Vuoi continuare la conversazione?

      Aiutiamo i leader globali e le loro aziende ad affrontare problemi e a cogliere le opportunità. Sosteniamo cambiamenti e otteniamo risultati duraturi.

      Coro® is a registered trademark of Bain & Company, Inc.

      Bain Insights. Le nostre idee e punti di vista sulle tematiche che le aziende globali affrontano ogni giorno, arrivano nella tua email tutti i mesi.

      *Ho letto l'Informativa sulla Privacy e accetto i termini e le condizioni.

      Si prega di leggere e accettare l’Informativa sulla Privacy
      Bain & Company
      Contattaci Sustainability Accessibility Condizioni d’uso Privacy Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contatta Bain

      Come posso aiutarti?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      Guarda tutti gli uffici