Promotions are a time-tested lever for sales and marketing, yet they often fall short of desired outcomes, either in terms of profitability or customer-perceived value. As a business leader, this may leave you asking a range of interconnected questions about promotional programs, such as:
- How do we design the right promotions to maximize our ROI?
- How should we allocate promotional spend across our portfolio, selectively pulling back in some categories to enable greater investment in others?
- How should coupons and loyalty programs integrate into our broader pricing strategy?
Our Promotions Accelerator helps you cut through this complexity. Designed with a careful eye on how category managers operate, our Promotions Accelerator is easy to use and highly customizable.
The result: enthusiastic, long-term adoption of a powerful new approach that supports your specific promotion-related processes and goals. It's also quick to implement, ensuring that you start to see improvements within just a few weeks of deployment.
With our Promotions Accelerator you’ll be confident that you are promoting the right products, at the right time, with the right price, and with the proper support. Achieve maximum profitability as you delight customers and empower your people to make effective promotion decisions like never before.