Skip to Content
  • Uffici

    Uffici

    Nord e Sud America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europa, Medio Oriente e Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Doha
    • Dubai
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Riyadh
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Asia e Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    Guarda tutti gli uffici
  • Alumni
  • Media Center
  • Iscriviti
  • Contattaci
  • Italy | Italiano

    Seleziona il tuo Paese e la tua lingua

    Global
    • Global (English)
    Nord e Sud America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europa, Medio Oriente e Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia e Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Contrassegna il contenuto che ti interessa e verrà salvato qui. Potrai leggerlo o condividerlo in seguito.

    Explore Bain Insights
  • Settori
    Menu principale

    Settori

    • Aerospazio e Difesa
    • Agribusiness
    • Chimica
    • Infrastrutture e Costruzioni
    • Beni di Largo Consumo
    • Servizi Finanziari
    • Sanità
    • Macchinari Industriali
    • Media & Intrattenimento
    • Industria Metallurgica
    • Industria Mineraria
    • Petrolio e Gas
    • Industria Cartaria e Packaging
    • Private Equity
    • Settore Sociale & Pubblico
    • Retail
    • Tecnologia
    • Telecomunicazioni
    • Compagnie Aeree & Trasporti
    • Viaggi e Svago
    • Utility e Rinnovabili
  • Servizi di Consulenza
    Menu principale

    Servizi di Consulenza

    • Customer Experience
    • ESG
    • Innovation
    • M&A and Divestitures
    • Operation
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Strategia
    • IA, Approfondimenti e Soluzioni
    • Tecnologia
    • Trasformazione
  • Digital
  • Tematiche
  • Informazioni su Bain
    Menu principale

    Informazioni su Bain

    • Che Cosa Facciamo
    • Quello in Cui Crediamo
    • Le Nostre Persone e la Leadership
    • Risultati
    • Premi e Riconoscimenti
    • Organizzazioni Globali
    Further: Our global responsibility
    • Diversità e Inclusione
    • Social Impact
    • Sustainability
    • World Economic Forum
    Learn more about Further
  • Careers
    Menu principale

    Careers

    • Work with Us
      Careers
      Work with Us
      • Find Your Place
      • Our Work Areas
      • Integrated Teams
      • Students
      • Internships & Programs
      • Recruiting Events
    • Life at Bain
      Careers
      Life at Bain
      • Blog: Inside Bain
      • Career Stories
      • Our People
      • Where We Work
      • Supporting Your Growth
      • Affinity Groups
      • Benefits
    • Impact Stories
    • Hiring Process
      Careers
      Hiring Process
      • What to Expect
      • Interviewing
    FIND JOBS
  • Uffici
    Menu principale

    Uffici

    • Nord e Sud America
      Uffici
      Nord e Sud America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europa, Medio Oriente e Africa
      Uffici
      Europa, Medio Oriente e Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Doha
      • Dubai
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Riyadh
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Asia e Australia
      Uffici
      Asia e Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    Guarda tutti gli uffici
  • Alumni
  • Media Center
  • Iscriviti
  • Contattaci
  • Italy | Italiano
    Menu principale

    Seleziona il tuo Paese e la tua lingua

    • Global
      Seleziona il tuo Paese e la tua lingua
      Global
      • Global (English)
    • Nord e Sud America
      Seleziona il tuo Paese e la tua lingua
      Nord e Sud America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europa, Medio Oriente e Africa
      Seleziona il tuo Paese e la tua lingua
      Europa, Medio Oriente e Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia e Australia
      Seleziona il tuo Paese e la tua lingua
      Asia e Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Menu principale
    Saved items (0)

    You have no saved items.

    Contrassegna il contenuto che ti interessa e verrà salvato qui. Potrai leggerlo o condividerlo in seguito.

    Explore Bain Insights
  • Settori
    • Settori

      • Aerospazio e Difesa
      • Agribusiness
      • Chimica
      • Infrastrutture e Costruzioni
      • Beni di Largo Consumo
      • Servizi Finanziari
      • Sanità
      • Macchinari Industriali
      • Media & Intrattenimento
      • Industria Metallurgica
      • Industria Mineraria
      • Petrolio e Gas
      • Industria Cartaria e Packaging
      • Private Equity
      • Settore Sociale & Pubblico
      • Retail
      • Tecnologia
      • Telecomunicazioni
      • Compagnie Aeree & Trasporti
      • Viaggi e Svago
      • Utility e Rinnovabili
  • Servizi di Consulenza
    • Servizi di Consulenza

      • Customer Experience
      • ESG
      • Innovation
      • M&A and Divestitures
      • Operation
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategia
      • IA, Approfondimenti e Soluzioni
      • Tecnologia
      • Trasformazione
  • Digital
  • Tematiche
  • Informazioni su Bain
    • Informazioni su Bain

      • Che Cosa Facciamo
      • Quello in Cui Crediamo
      • Le Nostre Persone e la Leadership
      • Risultati
      • Premi e Riconoscimenti
      • Organizzazioni Globali
      Further: Our global responsibility
      • Diversità e Inclusione
      • Social Impact
      • Sustainability
      • World Economic Forum
      Learn more about Further
  • Careers
    Ricerche più popolari
    • Agile
    • Digitale
    • Strategia
    La tue ricerche precedenti
      Pagine visitate

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Forbes.com

      Is This Company Recession Proof? Not Yet, But It’s Doing A Lot Of Things Right

      Is This Company Recession Proof? Not Yet, But It’s Doing A Lot Of Things Right

      Here’s how one leadership team is changing to prepare for the downturn.

      Di David Michels

      • Tempo di lettura min.
      }

      Article

      Is This Company Recession Proof? Not Yet, But It’s Doing A Lot Of Things Right
      en

      This article originally appeared on Forbes.com.

      Perhaps because it has been over a decade since the last recession, end-of-cycle predictions abound. Most seem to say that an economic downturn is just around the corner. Three-quarters of business leaders in the Fast Company Impact Council, for example, predict one within the next two years.

      Because we are in one of the longest macroeconomic bull cycles in modern history, many managers are uncertain about how they can prepare for this future. For anyone who joined the workforce within the last 12 years, growth is king and the only way is up. Those people have never experienced a downturn, and they risk somewhat naively repeating the mistakes of the past. Even those who have managed through a recession may find that their muscles for leading through hard times have atrophied.

      It may be difficult to know exactly when the downturn will hit, but it isn’t hard to know how business leaders can best prepare.

      Take the good example being set by one global, diversified industrial company. This organization is highly correlated with the business cycle, so executives are not waiting for the start of the downturn to force their hand. They are working now to dramatically lower their costs of operation. They began by carefully scoping their program to examine all components of their spending, from manufacturing to procurement to selling, general and administrative expenses (SG&A).

      Perhaps no surprise, when executives began to execute their strategy they quickly encountered serious resistance at multiple levels. Their carefully constructed analytical plan needed a heavy injection of change leadership.

      Their history wasn’t helping. Over the past decade a series of attempts to reduce complexity and rein in costs had fallen short. As a result, now faced with yet another round of cost cutting, the organization’s response ranged from skeptical at best to defeatist at worst. In order to achieve their cost ambition, the management team knew they would have to change some behaviors, starting with their own.

      They decided to emphasize five points that can be instructive to any business leader in such a situation.

      1. Maintain granite-rock alignment on hitting targets. Company executives were not giving consistent guidance. This was causing confusion and creating a perception of misalignment that became an excuse to not push forward. Management resolved to avoid language like “maybe,” “we’ll see,” and “we’ll do as much as we can” when outside of the boardroom, and to consistently focus on the targets they had all set.
      2. Hold the course, but also convey empathy, especially to the line operators going through the change. From the start, executives felt blowback from frontline managers who resented bureaucrats from corporate telling them what they needed to do without listening to their concerns about what it would actually take to achieve their targets in the real world. Executives resolved to listen to and acknowledge the voices on the front line, but recognize that doing so didn’t mean that they needed to soften their targets. Their talk track shifted to something along the lines of: “It may not be easy, but we can do it, we will do it, and we’ll be stronger as a result.”
      3. Communicate with simplicity and clarity. During times of stress like economic downturns, people process information differently. Many can process only 20% of the information they normally would. They begin to care much more about the messenger delivering the information than the message itself, looking for cues as to whether their empathy is authentic. We know from behavioral science that perceptions can mold into beliefs quickly if not corrected. So this management team resolved to communicate and engage with greater frequency, brevity and clarity.
      4. Respect the chain of command. Like many organizations in transformation, this company is simultaneously juggling multiple initiatives. In addition to pursuing an aggressive cost-cutting plan, they are also changing their operating model. One result was that despite good intentions, messages were being communicated outside of direct reporting relationships, leading to inconsistency and confusion at the front line. To address this, executives resolved to adhere to the chain of command, always keeping line supervisors in the loop.
      5. Maintain perspective. Cost programs are hard, and this executive team quickly found itself working longer hours and experiencing higher stress. It was important for all the executives to recognize that their own energy levels—good or bad—were contagious to the rest of the organization. They resolved to reflect personally on how to maintain and convey confidence both in the process and in the organization’s ability to deliver results.

      When preparing for the next downturn, keeping a close eye on costs is critical. But the success or failure of any cost reduction program often comes down to changes in leadership posture and behavior.

      Are you ready to lead through the downturn?

      David Michels is a partner and director in Bain’s Zurich office and the leader of the firm’s global Results Delivery® practice.

      Autori
      • Headshot of David Michels
        David Michels
        Partner, Tokyo
      Contattaci
      Servizi di consulenza collegati
      • Change Management
      Come possiamo aiutarti
      • Results Delivery® Office
      Managing Change Blog
      Change Power: How Worley Improved Its Capacity for Change

      Worley’s Francis McNiff joins Bain's Dave Michels to discuss the organization's change journey.

      Leggi di più
      Managing Change Blog
      Four Ways Leaders Can Make AI Redesigns Stick

      As companies redesign to scale AI, these four lessons help leaders ensure their organizations actually live the new operating model.

      Leggi di più
      Managing Change Blog
      Leading Change In The AI Era: Familiar Rules, New Realities

      Amid the AI hype, the differentiator won’t be who builds a particular use case fastest—it will be who best leads the organizational change.

      Leggi di più
      Results Delivery® Office
      CTO Insights: How to Lead a Transformation

      We spoke with executives who have run transformations at large companies about the three most critical roles of a chief transformation officer.

      Leggi di più
      Managing Change Blog
      M&A’s Leadership Moment

      Why the world’s most effective executives now treat dealmaking as a test of adaptability, not ambition.

      Leggi di più
      First published in febbraio 2020
      Tags
      • Change Management
      • Managing Change Blog
      • Results Delivery® Office

      Come abbiamo aiutato i nostri clienti

      Mobilization Efforts Help a Chemical Company Implement and Sustain 15% Cost Reduction

      Leggi un caso di studio

      Results360® Propels an Appliance Maker Into a New Era of Growth

      Leggi un caso di studio

      Trasformazione Completa Results360® Boosts a Pharmaceutical Company’s Stock Price 135%

      Leggi un caso di studio

      Vuoi continuare la conversazione?

      Aiutiamo i leader globali e le loro aziende ad affrontare problemi e a cogliere le opportunità. Sosteniamo cambiamenti e otteniamo risultati duraturi.

      Bain Insights. Le nostre idee e punti di vista sulle tematiche che le aziende globali affrontano ogni giorno, arrivano nella tua email tutti i mesi.

      *Ho letto l'Informativa sulla Privacy e accetto i termini e le condizioni.

      Si prega di leggere e accettare l’Informativa sulla Privacy
      Bain & Company
      Contattaci Sustainability Accessibility Condizioni d’uso Privacy Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contatta Bain

      Come posso aiutarti?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      Guarda tutti gli uffici