Bain utilizza i cookie per migliorare la funzionalità e le prestazioni di questo sito. Ulteriori informazioni in merito si trovano nella nostra Informativa sulla Privacy. Continuando a navigare su questo sito, acconsenti all'uso dei cookie.

Snap Chart

Predicting the Tipping Point for Electric Vehicles

The rate of adoption for electric cars depends on two main consumer groups.

  • luglio 31, 2019

Snap Chart

Predicting the Tipping Point for Electric Vehicles

The tipping point for electric vehicles is based on two distinct consumer groups: commercial drivers and individuals. Commercial enterprises such as taxi services are likely to switch to electric vehicles when the total cost of ownership is the same as for internal combustion engine vehicles—even if the purchase price is higher. Individuals are likely to buy electric vehicles when the price matches that of combustion engine vehicles, or falls below it.

Mark Gottfredson is a partner in Bain & Company’s Advanced Manufacturing & Services practice and leads the firm’s Automotive and Transportation Vehicles practice in the Americas. He is based in Bain’s Dallas office. Dunigan O’Keeffe is a partner and leads Bain’s Strategy practice in the Americas. He is based in the firm’s San Francisco office.

Related Brief

Tipping Points: When to Bet on New Technologies

Predictive tools can help companies gauge when new technologies will take off.

Tags

Vuoi continuare la conversazione?

Aiutiamo i leader globali e le loro aziende ad affrontare problemi e a cogliere le opportunità. Sosteniamo cambiamenti e otteniamo risultati duraturi.