ベインのウェブサイトは、ユーザーの、利便性の向上、と機能改善のために、クッキーを使用しています。詳細は、弊社のプライバシーポリシーをご参照ください。このサイト閲覧を継続されることで、クッキーの使用についてご了承いただいたことになります。

スナップチャート

Predicting the Tipping Point for Electric Vehicles

The rate of adoption for electric cars depends on two main consumer groups.

  • 2019年7月31日

スナップチャート

Predicting the Tipping Point for Electric Vehicles

The tipping point for electric vehicles is based on two distinct consumer groups: commercial drivers and individuals. Commercial enterprises such as taxi services are likely to switch to electric vehicles when the total cost of ownership is the same as for internal combustion engine vehicles—even if the purchase price is higher. Individuals are likely to buy electric vehicles when the price matches that of combustion engine vehicles, or falls below it.

Mark Gottfredson is a partner in Bain & Company’s Advanced Manufacturing & Services practice and leads the firm’s Automotive and Transportation Vehicles practice in the Americas. He is based in Bain’s Dallas office. Dunigan O’Keeffe is a partner and leads Bain’s Strategy practice in the Americas. He is based in the firm’s San Francisco office.

Related Brief

Tipping Points: When to Bet on New Technologies

Predictive tools can help companies gauge when new technologies will take off.

Tags

お気軽にご連絡下さい

私達は、グローバルに活躍する経営者が抱える最重要経営課題に対して、厳しい競争環境の中でも成長し続け、「結果」を出すために支援しています。