Amid the Covid-19 pandemic, customers are changing their behaviors in irreversible ways; the go-to-market capabilities required to respond effectively now and enable future growth must also rapidly evolve. Private equity funds supporting portfolio companies have a role to play in navigating the crisis. Bain Partners Rebecca Burack, Mark Kovac and Mattias Geise explain how businesses are changing their tactics to weather the storm and best position themselves for recovery.
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As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.