Amid the Covid-19 pandemic, customers are changing their behaviors in irreversible ways; the go-to-market capabilities required to respond effectively now and enable future growth must also rapidly evolve. Private equity funds supporting portfolio companies have a role to play in navigating the crisis. Bain Partners Rebecca Burack, Mark Kovac and Mattias Geise explain how businesses are changing their tactics to weather the storm and best position themselves for recovery.
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The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.