Video
Coca-Cola is a leading force in consumer packaged goods as the world’s largest non-alcoholic beverage company. Ahead of speaking at Cannes Lions, Romain Mallard, the company’s Global Vice President of Marketing Network Operations & Capabilities, and Bain’s Kelly Edwards, a partner with our Consumer Products practice, discuss how Coke is using marketing experimentation to seize new opportunities, highlighting how both marketing and capability experimentation are transforming the company’s brand and culture.
Can Marketing Experimentation Become Your Superpower?
A unified, companywide approach to experimentation can generate sustained business growth.
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The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore and Singaporeans. www.edb.gov.sg
First published in Januar 2023