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      Wie wir Ihnen helfen können

      B2B Pricing

      Pricing represents the greatest opportunity for B2B companies to increase profits, especially in the short term. We help you improve across five core capabilities to transform your pricing performance and boost your bottom line.

      B2B Pricing
      • Overview
      • Identifizierung
      • Impact
      • Deep Dives
      • Insights
      • Our Team
      • Related Offerings

      Pricing is about far more than the price you put on an SKU—it’ a powerful lever that determines your financial performance. That’s why we provide a comprehensive approach that spans five critical capabilities: pricing strategy, price setting, price getting, operating model and analytical capabilities and tools. We help you link your pricing strategy with customer interaction, so you can effectively communicate your value—and get paid for it. Our breakthrough approach to value pricing ensures that you price your new innovations more effectively than ever before. 

      We help you guide the commercial and operational front lines to optimize for total price and margin realization, create the processes and structures that support fast and accurate pricing decisions, and apply data models, analytical skillsets and state-of-the-art tools to propel your journey toward a new pricing paradigm.

      Persönliche Identifizierung mit Unternehmenszielen

      Persönliche Identifizierung mit Unternehmenszielen

      Bain Accelerated Transformation hat überdies zum Ziel, dass sich jeder Mitarbeiter mit den Zielen des eigenen Unternehmens identifiziert. Diese Eigentümermentalität führt nachweislich zu einer höheren Unternehmensperformance und langfristig profitablem Wachstum. Bain sorgt dafür, dass sich die Mitarbeiterinnen und Mitarbeiter im Unternehmen wie Inhaber und Aktivisten verstehen. Zudem unterstützen wir mit unserem Turnaround Management die Bildung von agilen und digitalen Kompetenzen, um den Unternehmen unserer Kunden einen nachhaltigen Wettbewerbsvorteil zu verschaffen.

      Set your priorities

      Identify the pricing actions that will make the biggest impact

      Craft a strategy

      Design and develop a comprehensive program tailored to your specific needs

      Capture maximum value

      Execute on key actions, test and learn, iterate and scale

      Build pricing muscle

      Develop the internal capabilities that produce a culture committed to pricing excellence

      • Technology
      • Process manufacturing
      • Energy & Natural Resources
      • MedTech

      We help technology companies address their most potent pricing opportunities and boost margins by an average of 430 basis points. Our comprehensive approach addresses:

      • Complex pricing models and multiple payment models
      • Customer segmentation
      • Short innovation cycles and frequent changes to competitors’ offerings and prices
      • Difficulty in integrating pricing practices of acquired companies
      • Need for standardized pricing guidance and clear waterfall structures to address high discounts
      • Negotiating with procurement professionals

      We also help you navigate recent trends, including the advent of “as a service” models, the transformative impact of the internet, consumerization of enterprise technology, and the frequency of major disruptions in this industry.

      Our deep expertise and robust set of tools, diagnostics and analytics capabilities will help you overcome these barriers and impose a new level of pricing discipline that enhances your profitability.

      Process manufacturers face relentless downward pricing pressure as their customers continually strive to reduce costs. But, at the same time, those customers often say they’d be willing to pay a premium rather than switch suppliers. Chemicals companies and other process manufacturers can command that premium by providing the features and services your clients deem most critical.

      We’ll help you adopt a pricing strategy that addresses the specific complexities you face, which may include an unclear pricing strategy, suboptimal product pricing, inconsistent execution and undeveloped capabilities. Our pricing projects typically boost margins by 415 basis points, pay for themselves within one year, and ultimately produce results worth >10x our fees. 

      We help you take seven critical steps to capture more value:

      • Partner with customers to build loyalty
      • Focus on your highest value customers
      • Capitalize on market movements and conditions
      • Price to capture added value
      • Tie sales compensation to profits
      • Re-focus your company on price realization

      Across the oil & gas industry top-performing companies give themselves high marks for their pricing prowess. The opposite is true for the other 90%: they score themselves low across virtually every component of pricing. A similar gap exists in the chemicals sector, where most senior leaders (70%) say pricing is important, and an even higher number (85%) say their pricing decisions could be improved.

      We can help you close that gap and join the ranks of top performers, boosting margins by an average of 425 basis points.  One of the most critical ways we do that is to help you embrace dynamic pricing, the ability to systematically set prices based on eternal market factors. Our Dynamic Pricing Engine synthesizes information and generates prices in real time, in response to market changes. It is just one of several advanced tools we provide to elevate your pricing capability and boost your financial performance.

      MedTech companies face a number of pricing challenges, but also have tremendous opportunity to turn pricing into a competitive advantage.

      First, the challenges: customers are consolidating and changing their buying behaviors, turning to integrated delivery networks (IDNs) and group purchasing organizations (GPOs) and dealing with fewer, more strategic suppliers. Product portfolios are expanding, requiring greater pricing sophistication, yet MedTech lags many other industries in this regard.

      Now the good news: We can help you develop the capabilities needed to transform pricing so that you not only boost financial performance but develop a pricing strategy that is core to your differentiation and can even play a valuable role in product innovation.

      Our approach spans strategy, price setting, price getting, operating model, and analytics and tools. We tailor our approach to match your current capabilities and desired end state, and provide a rich array of diagnostic tools and benchmarks, so you can see exactly how you compare today and what full potential can look like. We also provide the training your team needs to continually build on your new pricing expertise, and proprietary software than can help you  monitor and refine your pricing program well into the future.    

      Our Impact

      Our Impact

      < 1 year

      Payback period on our fees

      200-600+ bps

      Typical margin improvement

      Client Results

      Private Equity

      Smart Pricing Helped a Private Equity Firm Unlock More Value
      Simplified segmentation and a focus on sales plays proved pivotal to the deal's success.

      Kundenstrategie und Marketing

      Our Pricing Volatility Playbook Helped a Market Leader Preserve Margins
      IndustrialCo’s customers held a distinct bargaining edge, until the company turned to us for help.

      Deep Dives

      Accelerating Profits: Pricing in the Fast Lane

      Advances in pricing diagnostics can help you solve common problems and seize new opportunities.

      B2B Pricing Health Check

      Are you leaving money on the table? Quickly see how you compare on four critical measures of pricing performance.

      Insights

      B2B Pricing
      Per-Seat Software Pricing Isn’t Dead, but New Models Are Gaining Steam
      AI features force vendors to rethink pricing models, raising several tough challenges.
      Brief
      Commercial Excellence
      Expanding Profit Margin Through Intelligent Pricing
      How leading firms use technology to strategically set prices and master the value story.
      Commercial Excellence Agenda
      B2B Pricing
      Tariffs: Three Keys to Developing a Winning Pricing Strategy
      Pricing is one of the quickest-acting tools available to executives, making it critical to any tariff response plan.
      Artikel
      Commercial Excellence
      AI's Powerful Pricing Potential
      Generative AI-enhanced pricing can boost revenue growth, widening the gap between leaders and laggards.
      Infografik
      See More

      Featured Team Members

      Headshot of Mark Burton

      Mark Burton Partner Boston

      Headshot of Stephanie Yee

      Stephanie Yee Partner Houston

      Headshot of David Burns

      David Burns Partner Chicago

      Headshot of David Schottland

      David Schottland Partner New York

      Headshot of Chuck Davenport

      Chuck Davenport Partner Atlanta

      Headshot of Mukarram Bhaiji

      Mukarram Bhaiji Partner London

      Headshot of Nimit Mehta

      Nimit Mehta Partner New York

      Coro®

      Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.

      View coro

      Related Offerings

      ProfitCube℠

      ProfitCube℠

      As critical as profitability is, it’s often difficult to understand exactly where profits come from. ProfitCube helps you both analyze your profitability and take actions to improve it.

      Mehr erfahren

      Bain Preisgestaltung

      Bain Preisgestaltung

      Mit unserem Ansatz Pricing unterstützen wir unsere Kunden bei der Entwicklung und Umsetzung der richtigen Preisstrategie.

      Mehr erfahren

      Contract Optimizer

      Contract Optimizer

      Companies often leak profits through invisible holes in their contracting practices. Contract Optimizer spots those gaps so you can plug them, recapture lost revenue and continually improve your processes. 

      Mehr erfahren

      Pricing Value Roadmap

      Pricing Value Roadmap

      Pricing Value Roadmap assesses all your pricing capabilities, from your sales team’s motivations to the systems governing discount approvals. Use it to fix weak spots or completely redesign your pricing strategy.

      Mehr erfahren

      B2B Pricing KPI Database

      B2B Pricing KPI Database

      Plasma is a powerful price benchmarking platform that analyzes your pricing practices across more than 30 critical KPIs, helping you make faster, better decisions and improve every facet of your pricing strategy. 

      Mehr erfahren

      Möchten Sie mit uns in Kontakt bleiben?

      Wir unterstützen Führungskräfte weltweit, die kritischen Themen in ihrem Unternehmen zu adressieren. Gemeinsam schaffen wir nachhaltige Veränderungen und Ergebnisse.

      ProfitCube℠ is a service mark and Coro® is a registered trademark of Bain & Company, Inc.

      Bain Insights. Unsere Perspektive auf die kritischen Themen, mit denen sich international agierende Unternehmen konfrontiert sehen, finden Sie monatlich in Ihrem Postfach.

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