Federico Lamberti

Associate Partner,


Biografie Federico


  • Route-to-Market expert
  • Experience in fragmented markets across more than 30 countries (APAC, Europe, South America)
  • 10+ years experience in CP food & beverage

Federico Lamberti is a member of our Consumer Products EMEA practice.

Federico has more than 10 years of consulting experience across Europe, Asia and the Americas, working with senior executives and management teams for both local and international clients. He holds expertise in topics related to sales transformation, route-to-market strategy and redesign, sales organization design, cost improvement and digitalization of sales activities.

He has spent 2 years in the Bain Southeast Asia hub, based out of the Singapore office, working with many large consumer goods companies across several markets (Vietnam, Philippines, Singapore, Indonesia, Malaysia and Cambodia). His work mostly focuses on food & beverage, spanning across beer, carbonated soft drinks and coffee industries, for both global MNCs and local Italian corporations. Notably, he has worked  to drive route-to-market agenda for a leading global beer player.

Federico's core case work includes:

  • A major sales transformation for a leading global beer player, digitalizing sales force and increasing productivity.
  • The international markets expansion for a leading Italian coffee player, transforming an export organization into a professional business unit.
  • Building a global Route-to-Market playbook and strategy with roll-out in more than 20 markets.

In addition to his client work, Federico is a member of our EMEA Diversity, Equity & Inclusion affiliates and supports our external recruiting activities.

Prior to joining us, he worked at Procter & Gamble, and served as a trade marketing manager for oral care brands and batteries, before moving to sales as a key account manager.

Federico holds a master's in industrial engineering and management from Università di Roma Tor Vergata, in Rome.

In his personal time, he dedicates time to his family (including a newborn daughter and a giant Labrador dog!) and spends weekends mentoring young talents with great potential.

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