The companies with the highest Net Promoter Score℠ in their industry have delivered over 2x the returns of the stock market overall in the last decade. Why?

Because great leaders embrace a higher purpose to win, and Net Promoter Score (NPS) shines as their guiding star.

Few management ideas have spread so far and wide as the Net Promoter Score and System. Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it – from industrial giants such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton.

Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts the Golden Rule – treat customers the way you would want a loved one treated – at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries.

But winning on purpose isn't easy. The author also explains why many NPS practitioners achieve just a small fraction of the system's full potential and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR) which provides the first reliable, complementary accounting measure that can truly leverage the power of NPS.

With keen insight and moving personal stories, Reichheld distills the essentials and advances the thinking and practice of NPS. Winning on Purpose is the must-read story of the management phenomenon of our time – and your indispensable guide for inspiring customer love within your own teams and utilizing Net Promoter to achieve both personal and business success.