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What sets a winning company apart from its competitors? According to Bain Fellow and creator of the Net Promoter System℠ Fred Reichheld, it’s a purposeful, customer-centric strategy. Bain Partners Maureen Burns and Darci Darnell join Fred to discuss their latest collaboration, Winning on Purpose, and why prioritizing customer happiness is key to generating sustainable, profitable results.
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Winning on Purpose: The Unbeatable Strategy of Loving Customers
This new book by Fred Reichheld, Darci Darnell, and Maureen Burns demonstrates that great leaders embrace a higher purpose to win, and Net Promoter® shines as their guiding star.
First published in gennaio 2022