In response to low enrollment rates, Marlboro College has launched a scholarship to bring in 52 new students on full scholarships — one from every state, plus D.C. and Puerto Rico. "I think it's an expensive move," said Jeff Denneen, the founder and leader of Bain & Company's Higher Education practice. "If I were them, I think I'd be looking more at, first of all, how do we do a better job of retaining the students that we have, and secondly I'd look at how do we make sure that we are really delivering what students value," he said.