Necessity being the mother of (re)invention, the Covid-19 crisis has dramatically accelerated the pace of digital transformation. As companies race to develop new digital capabilities in an effort to build resilience and retool for the post-pandemic world, keeping up with fast-moving technology trends is critical.

“In the context of rapidly changing markets, rising geopolitical tensions and the Covid-19 pandemic, tech companies had to face unique challenges in the past year. However, the key to overcome this is for companies to reposition their core businesses and extend their capabilities into new domains. While it might be challenging short term, tech leaders are well aware of the fruits they can reap in the long run.” says, Dr. Houssem Jemili, Partner at Bain & Company Middle East.

To monitor the most important trends and relevant tech application, Bain & Company met regularly last year with a carefully selected group of over 100 technology companies and start-ups and hit on 10 key trends that are already having an impact on a wide range of industries. These technology applications are creating big opportunities in the era of the digital enterprise.