Skip to Content

Infografik

2025 Holiday Shopping Outlook

Bain forecasts healthy but below-average 4.0% growth in US retail sales this holiday. Four actions can help retailers stand out to shoppers.

Von Kurt Grichel, Aaron Cheris, Darrell Rigby, und Stephanie Koszyk

Notes

Holiday season is November and December only. Sales forecasts are year-over-year nominal growth. Ten-year average is average of growth rates from 2015 to 2024. Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants.

Historical sales and forecast for Bain-defined retail sales are not seasonally adjusted.

The authors would like to acknowledge Megha Dasgupta, Sakshi Goyal, Himanshi H, Liz Vargo, and Sanket Anil Waghmare for their contributions.

Autoren

Kurt Grichel

Partner, Seattle
Aaron Cheris

Partner, San Francisco
Darrell Rigby

Partner, Boston
Stephanie Koszyk

Practice Vice President, Dallas

Kontaktieren Sie uns

First published in September 2025

Markierungen

Möchten Sie mit uns in Kontakt bleiben?

Sprechen Sie mit unseren Experten für Please select an industry from the dropdown list

Wir unterstützen Führungskräfte weltweit, die kritischen Themen in ihrem Unternehmen zu adressieren. Gemeinsam schaffen wir nachhaltige Veränderungen und Ergebnisse.

Ihre geschäftliche E-Mail-Adresse Bitte geben Sie eine gültige E-Mail-Adresse an