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B2B Elements of Value®

How can you avoid the commoditization trap? By understanding what each customer set values most. B2B Elements of Value is a five-level, 40-element framework that delineates the objective and subjective criteria that determine what really motivates customers to buy.    

B2B Elements of Value®

Bain partners Jamie Cleghorn and Eric Almquist explain why it's so hard to win on price and performance alone, and how Elements of Value can give B2B companies a new competitive edge

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Coro℠

Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.

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Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Coro℠ is a service mark and Elements of Value® is a registered trademark of Bain & Company, Inc.