HBR.org

Three Strategies to Boost Sales and Marketing Productivity

Three Strategies to Boost Sales and Marketing Productivity

Our new research shows what the most productive companies do differently.

  • Tempo di lettura min.

Article

Three Strategies to Boost Sales and Marketing Productivity
en

This article originally appeared on HBR.org.

It’s almost axiomatic that growing revenues will require adding sales and marketing costs at the same rate. Most heads of sales and marketing believe in their bones that their teams cannot get more productive over an extended period. Teams can find cost-cutting and efficiency tweaks, yes, but not full-blown, sustained productivity gains. This is a damaging, self-reinforcing belief—and our research shows it’s not necessarily true.

Read the full article on HBR.org (subscription may be required).

Related Video

The Opportunity for B2B Sellers in a Downturn

Bain's Jordan Lee and Steve Crowe discuss how companies can continue to grow their business during turbulent times.

Tags

Vuoi continuare la conversazione?

Aiutiamo i leader globali e le loro aziende ad affrontare problemi e a cogliere le opportunità. Sosteniamo cambiamenti e otteniamo risultati duraturi.