The prolonged battle with the Covid-19 pandemic over the last seven months continues to be a challenge for large and small businesses across the country. While sluggish demand takes a toll on the financial health of businesses, a joint report by Bain & Company, Google and AWE Foundation reveals that over 50% of India’s urban women entrepreneurs have changed their business models to resist the short-term impact of the pandemic.

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“The pandemic has been especially devastating for women entrepreneurs, not only due to business coming to a grinding halt, but also because of an unforgiving increase in the domestic care burden,” said Megha Chawla, partner, Bain & Company and the study’s lead author.