ベインのウェブサイトは、ユーザーの、利便性の向上、と機能改善のために、クッキーを使用しています。詳細は、弊社のプライバシーポリシーをご参照ください。このサイト閲覧を継続されることで、クッキーの使用についてご了承いただいたことになります。

スナップチャート

Coronavirus Pushes China’s Consumer Goods Makers Further Online

We surveyed consumer industry executives—and they seem ready to rethink their channel strategy.

スナップチャート

Coronavirus Pushes China’s Consumer Goods Makers Further Online
en

Consumer industry executives in China already have a clear sense of one of the big strategic implications of the coronavirus crisis: the need to accelerate the migration of their businesses online. We surveyed senior figures at makers of consumer goods, apparel and luxury products to gauge their response to COVID-19. The majority said strengthening online routes to market is the priority in the next one to two years.

That’s a reflection of the way that some Chinese shoppers have turned to online retail to avoid public gatherings. The digital shift is likely to be permanent in many cases. Almost half of the executives surveyed are bracing themselves for big, virus-related shifts in consumer behavior between now and 2022.

The author thanks Elle Yang for her contribution to this analysis.

Related

Beyond the Coronavirus Crisis: Prepare Now

The cost of novel coronavirus pneumonia will surpass all previous outbreaks. But companies that act now can minimize the worst effects and emerge from the crisis stronger.

Tags

お気軽にご連絡下さい

私達は、グローバルに活躍する経営者が抱える最重要経営課題に対して、厳しい競争環境の中でも成長し続け、「結果」を出すために支援しています。