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Net Promoter System®

Net Promoter System®

Create a culture that earns the passionate loyalty of your customers and employees.

Net Promoter System®

We created the Net Promoter System to help companies measure and manage customer loyalty. The Net Promoter ScoreSM (NPS®) is a single, easy-to-understand metric that predicts overall company growth and customer lifetime value. These powerful tools can help you earn the passionate loyalty of your customers while inspiring the energy, enthusiasm and creativity of your employees. The result: profitable, sustainable organic growth.

Combined with our powerful approach to customer experience transformation, NPS helps you increase customer delight, reduce operating costs and earn lasting loyalty. Take customer experience to an even higher level with NPS Prism®, our breakthrough benchmarking service that lets you compare your customer episodes—the discrete interactions that make up the customer journey—against those of your peers, so you can spot gaps and prioritize initiatives. And build the organizational muscle you need to continually elevate the customer experience with NPSx, our world-class CX technology and training solution.

How We Can Help

How We Can Help

NPS Prism®

A unique customer experience benchmarking service that provides actionable insights and analysis to guide your creation of game-changing customer experiences.

Active NPS in your business

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Net Promoter® for People

Inspired, empowered employees go the extra mile to delight customers and keep them coming back. Net Promoter® for People makes that happen by unleashing the energy, enthusiasm and creativity of your workforce.

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Advanced Analytics

Big Data promises profound competitive advantages, but to capture them you need to master the delicate alchemy of people, tools, data and strategy. Our Advanced Analytics expertise helps you perfect the formula for predictive NPS and turn all if your data into a competitive advantage.

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Customer Experience

Deliver a triple play of results: happier customers, employees and shareholders

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Learn how to gain the valuable strategic insights you need to earn your customers’ love and loyalty, and drive long-term growth.

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Customer Experience Leadership

Pinpoint the customer experience improvements that produce outsized results

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Winning on Purpose

Un livre à lire absolument. Le guide indispensable pour faire florir vote entreprise. Placez vos clients au coeur de votre stratégie tout en gardant le NPS pour boussole. Disponible dès maintenant !

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Our Experience & Impact

Our Experience & Impact

Client Results

Access NPS® Outer Loop

Early access to NPS® Outer Loop by Bain & Company powered by Qualtrics XM is available for sign up. This new solution developed jointly by Bain and Qualtrics will enable companies to manage their backlog of customer experience opportunities end-to-end.

Register here Read the press release

NPS Insights


NPSx℠ by Bain & Company was created to set a new standard in customer experience management. It brings together the best of Bain's customer-first thinking, packaged in simple and accessible ways, for leaders around the world.

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Our NPS Experts

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Nous aidons des dirigeants du monde entier à matérialiser des impacts et des résultats pérennes et créateurs de valeur dans leurs organisations.

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Coro® is a service mark of Bain & Company, Inc.